Promote social and constructive behaviour
The Olympic values of friendship, excellence and respect are at the centre of every Olympic Games. Hosting the Games is equivalent to opening the door to different people and cultures from all over the world, fostering mutual understanding and friendship. As the pinnacle of sporting competition, the Games nurtures amongst citizens a respect for rules and fair play, a respect for competitors and peers, and above all a respect for their city and for themselves. The power of these values can be leveraged to fuel social programmes and initiatives to deliver real results and leave a lasting impact on Olympic Cities and their citizens.