Milan and Cortina d’Ampezzo presented a joint application for the Winter Olympic Games of 2026. What are the advantages of a two-headed bid?
The proposal is in line with the IOC’s 2020 Agenda and respects the criteria of sustainability, including economic sustainability and flexibility. An event hosted by two partner cities, like the one in Milan-Cortina 2026, exploits the existing structures and the advantage of mobilizing more territories.
How can hosting the Olympic Games contribute to the long-term development of Cortina d’Ampezzo?
Olympic Games represent a moment of revitalization of the locality. After the 2021 World Cup, the 2026 Olympics could be an opportunity to create new structures and offer opportunities for visibility for the city.
How has Cortina d’Ampezzo brought its Olympic legacy and infrastructure to life since the 1956 Games?
The Olympics have enriched and expanded Cortina’s proposal in 1956 and if legacy – as well as enthusiasm – remains almost 65 years later, it means that the sporting event, if managed well, can give great opportunities to the country.
How do you capitalize on an experience that is more than 60 years old?
By investing in facilities and venues and with constant promotion over the years.
Why does a city that has already had the Games want to apply again?
The 1956 Olympics have shaped new aspects of Cortina’s image, enriching it with new services. If the fruits are still harvested 60 years later, the 2026 Games could represent a jump-start of the Queen of the Dolomites towards the future.