Celebrations Qingdao Act II

Qingdao – 10th Anniversary of the Beijing 2008 Olympic Sailing Competition


  • Olympic City: Qingdao
  • Country: China
  • Edition of the Games:Beijing 2008 Summer Olympic Games, Host of the Sailing Competitions
10th Anniversary

Act II – Climax

Factual Data

Events’ Format

The High-Level Dialogue on the 10th Anniversary of the 2008 Qingdao Olympic Sailing Competition

Conference with 200 high-level participants.


1 day: Aug. 12th, 2018.


Ocean Hall of InterContinental Qingdao (Olympic sub-village of 2008 Qingdao Olympic Sailing Competition). After the competition, it was transformed into five-star hotel, the InterContinental Qingdao.



Chinese Yachting Association

Beijing Olympic City Development Association

Qingdao Municipal Government

Qingdao Major International Sailing Events (Festivals) Organizing Committee


Qingdao Municipal Sports Bureau

Qingdao Olympic Sailing City Development Association

Qingdao Yachting Association

Qingdao Tourism Group

Qingdao Administration Centre of Sailing Sport

Mobilisation & Visibility

A total of 200 people attended the Dialogue, including representatives from the IOC, World Sailing, sailing organizations and Olympic cities of relevant countries, organizing committees of international major sailing events, as well as representatives from the Sports Equipment Centre of General Administration of Sport of China, provincial and local sport industries, ship-building companies, and yacht clubs.

Great efforts were made to advance the preparatory work of the High-Level Dialogue, with the core staff of Qingdao Major International Sailing Events (Festivals) Organizing Committee as the main force and the Sailing City Qingdao International Promotion Pioneer Team as the core. Over ten volunteers from colleges and universities in Qingdao were recruited to work on the organization and preparation of the Dialogue with the help of the Qingdao Municipal Youth League Committee. Were invited: representatives from the international organizations such as the IOC, the World Union of Olympic Cities, World Sailing and International Sailing Schools Association, representatives from Beijing Olympic City Development Association and the Beijing Organizing Committee for the 2022 Olympic and Paralympic Winter Games, Yin Jian, champion of RS-X Women’s Windsurfer at the 2008 Beijing Olympic Games, representatives from Olympic cities such as Kiel in Germany (Olympic Sailing City 1936 and 1972 Summer Games), and representatives from sailing event partners such as the Clipper Round the World Yacht Race and Extreme Sailing Series. Target was put on speakers in the field of the use and activation of Olympic legacy.

Domestic, international and overseas Chinese media coverage was coordinated through the Information Office of the Qingdao Municipal Government and the Overseas Chinese Affairs Office of the Qingdao Municipal Government.

Major coverage was conducted by national and provincial media including People’s Daily, Xinhua News Agency, China Daily, Guangming Daily, Economic Daily, Dazhong Daily and Shandong TV. The event also received extensive coverage from media such as Qingdao Radio and Television Station, qingdaonews.com,
Public Network, Tencent.com, NetEase Qingdao, Sohu.com, ifeng.com and Business Weekly.

Combination with another event

The High-Level Dialogue was the core content of the International Olympic Sailing Cultural Exchange Activities during Qingdao International Sailing Week – Qingdao International Marine Festival which is held annually in August.

2018 Qingdao International Sailing Week – Qingdao International Marine Festival was held from August 10 to 19 and included nearly 40 cultural and sport activities. According to incomplete statistics, more than one million tourists from all over the world visited Qingdao Olympic Sailing Centre during the event.

In order to further carry out the Olympic spirit and continuously build the city brand of Sailing City, Qingdao International Sailing Week was created in August in 2009 as the heritage of 2008 Qingdao Sailing Competition through drawing the experience of Kiel Week and other famous international festivals. In 2014, the Qingdao International Marine Festival – which was created in 1995 – was included in the Qingdao International Sailing Week.

Inventory of Activities

picto_sports90x90 SPORT

The High-Level Dialogue was dedicated to inheritance and use of Qingdao’s Olympic legacy, as well as the sailing industry and city brand development.

The speeches included “Development of Beijing and Olympic Legacy Inheritance and Innovation” by Liu Jingmin, Executive Vice President of Beijing Olympic City Development Association; “To be a Sailing City” by Axel Bauerdorf, Head of Sailing & Business Kiel-Marketing GmbH; and “Winning together, a Global Success Story: a Case-study of the 14-year Partnership between Qingdao and the Clipper Round the World Yacht Race” by Jonathan Levy, Director of Sponsorship of Clipper Round the World Yacht Race. Panel discussions included “Olympics, International Sailing Events and City Brand” and “Prospects of Expectations for the Marine Leisure Sports Industry”.


The “Carrying on Olympic Spirit, Sailing in Qingdao” themed activity in commemoration of the 10th Anniversary of the Olympic Sailing Competition & the Awarding Ceremony of “Glorious Ten Years of Sailing City” was held to commend the events, people and enterprises that have made great contributions to the inheritance of the Olympic spirit and the development of sailing from 2017 to 2018 in Qingdao.

The following cultural events were organized:

– A photography show commemorating the 10th Anniversary;

– A comprehensive assessment of the development of Qingdao;

– A promotion film on the 10th Anniversary

picto_building290x90URBAN RENOVATION

Having attracted a constant stream of tourists from home and abroad, Qingdao Olympic Sailing Centre is appraised as the “National Coastal Tourism Leisure Demonstration Area” by National Tourism Administration.

After the Olympic Sailing Competition, the first Olympic Sailing Museum in the world was built. In 2018, the museum was renovated and transformed.

In 2018, the Qingdao International Conference Center was set up inside the Qingdao Olympic Sailing Centre, which became the main venue of Shanghai Cooperation Organization (SCO) Qingdao Summit. Qingdao once again attracted the world’s attention, manifesting the urban area featuring intermingled mountains, sea, city, and sails, and always leading the trend.

picto_brand_olympique90x90USE OF OLYMPIC SYMBOLS & BRAND

A special logo was designed for the 10th Anniversary of the Olympic Sailing Competition. It included the Olympic Rings.

The event received great support from the IOC and the World Union of Olympic Cities. Yu Zaiqing, Vice President of the IOC came to Qingdao to attend the dialogue and delivered a speech. The World Union of Olympic Cities assisted Qingdao in inviting guests to the area of Olympic legacy utilization. Though unable to attend the dialogue, the Union sent a delegation in September 2018 to carry out special inspection on Qingdao’s use of Olympic legacy.

The poster for the High-Level Dialogue on the 10th Anniversary of the 2008 Qingdao Olympic Sailing Competition was designed, which incorporated the Olympic Rings. A themed video on the 10th anniversary of the 2008 Qingdao Olympic Sailing Competition was planned and produced.

To get a more detailed view on activities, click on Annex 1.



More information


The full case is available in printable version on the members’ portal

In addition to the above description, the PDF version also gathers practical information including internal and external partners involved; finance and cost; use of the olympic brand; human resources and time; and contact details. 

The World Union of Olympic Cities’ team remains at your disposal for any further information and contact’s facilitation at info@olympiccities.org 

Additional resources can be found through the following links:

Website: www.qdsailing.org

Wechat Official Account: Sailing City Qingdao