Mexico City – 50 Aniversario Mexico 68
-
Olympic City: Mexico City
-
Country: Mexico
-
Edition of the Games: 1968 Summer Olympic Games
Act II – Climax
Events’ Format
A year-round programme that celebrated sport, culture and iconic moments with the objective of connecting the past and the present in a broader sense (sport, culture and people) through the 1968 Olympic Games legacy.
Infrastructure
- 7 refurbished venues
- 3 new venues
Sports
- 35 sporting events
- 20 national events
- 15 international events
- 20 different sports were celebrated
- High performance sport and community events
Culture
- 2 high performance sport dialogues
- 3 round table discussions
- International Children painting contest
- Museum commemorative exhibition
- Commemorative fashion show
- Mexico 68 sports infrastructure legacy
Iconic moments celebrations
- Commemorative fire: CUBA – MEXICO CITY
- IOC President visit
- Olympic rings spectacular unveiling
- Commemorative athletes’ parade
- Olympic rings live postcard
- Mexico 68 legends programme: national and international
- Olympic village “Robert Beamon” running track venue naming
- Mexico 68 Mexican Olympic Medalists Plaza inauguration
- Mexico 68 Mexican Olympic Medalists Victory Commemorations
Other initiatives
- Commemorative metro tickets and BRT cards
- Commemorative lottery ticket
- Venue dressing
- Dedicated webpage: mex68.mx (currently inactive) & social media
- Dedicated publications
Worldwide celebrations
- Olympic Museum exhibition
- Heritage clothing line by Lacoste
- World Union of Olympic Cities’ communication
- IOC communication outlets
- Olympic Channel
- National Olympian Association celebrations
- National Olympic Committees commemorations
Duration
A year-round programme, from February to November 2018.
Location
- Olympic Stadium
- Magdalena Mixhuca Sports Complex
- Olympic Fencing Hall
- Palillo Athletics Stadium
- Olympic Rowing venue
- Olympic Pool
- Olympic Gymnasium
- Azteca Football Stadium
- Other sports facilities: Chapultepec golf course, Champ de Mars, Basque Pelota Hall.
- Mexican Olympic Committee headquarters
- Private and public universities
- National Cinema
- Museums
- Theatres
- City streets (torch relay)
- Habana, Cuba (torch relay).
Other states in the country: Veracruz (torch relay), Valle de Bravo (sailing).
Partners
“Internal” partners:
Mexico City’s Government through INDEPORTE (sports agency)
NOC
“External partners”:
Mexican Sports Federations of the Olympic sports programme (1968 programme and Tokyo 2020 programme).
National Autonomous University of Mexico
Federal Government (Army, Sport, National TV Channel)
Embassies (various countries)
Event organisers
Olympians
Ramirez Vazquez Archives (1968 Mexico Olympic Games contents)
IOC
Mobilisation & Visibility
Throughout the celebrations, many people participated including:
- Local volunteers (currently involved with the City sports events)
- 1968 national and international Olympians
- Other national and international Olympians (other OG editions)
- 1968 Games Makers (staff and volunteers)
- Journalists
- Local and Federal authorities
- Influencers (relevant to the anniversary; related to sport, culture, lifestyle, design)
- Sports communities (national sport federations, NOC, young athletes)
- 1968 Mexico Olympic Games Family and friends (including those who are gone)
- To connect at the international level for both sports and cultural activities:
- IOC
- World Union of Olympic Cities
- World Olympians Association
- Embassies
- Other NOCs
Combination with other events
The objective of the year-round celebrations programme was to include the sports and cultural communities as much as possible.
Besides organising events dedicated to the anniversary, the celebrations aimed to include big sporting and cultural events that were already going to happen in the City. Much effort was made with many event organisers to celebrate the 50th anniversary within their events, some include: the World Golf Championships, the Men’s Basketball World Cup Qualifiers, the Farewell Football match on the road to the 2018 FIFA World Cup and the Mexico City Marathon.
SPORT
Throughout the year, 35 sporting events (20 national, 15 international) took place in the Olympic infrastructure of Mexico 1968, celebrating 20 Olympic sports of its sports programme and also some of the Tokyo 2020 edition.
It should be noted that sports development events were held, which impel the new generations towards an active lifestyle or even the birth of Mexican Olympic athletes.
CULTURE
In order to commemorate the ‘Cultural Olympiad’ that took place in Mexico 68 – the first in the history of the Olympics – various activities were developed in the artistic and academic fields that approach the Olympic movement from these perspectives. Activities were diverse including dialogues, discussions and conferences around sports and infrastructure. There was also a Museum exhibition and a commemorative fashion show around the iconic design of the Olympic Games Mexico 1968.
URBAN RENOVATION
Within the framework of the celebrations of the 50th Anniversary, actions to rehabilitate the Olympic infrastructure of Mexico 1968 were identified and implemented, reaffirming the viability and sustainability of the project five decades after its planning and construction. 7 venues were refurbished. At the same time, the construction of some sports facilities for the new Olympic disciplines of Tokyo 2020 was achieved (BMX track, aquatic centre, skatepark).
All 1968 venues are still dedicated to sport practice today.
USE OF OLYMPIC SYMBOLS & BRAND
- Anniversary logo
- Anniversary look & feel
- Web page and social media outlets
- Anniversary spectacular
- Sports and culture forums
- Athletes parade
- Torch relay
- Cauldron lighting
- Olympic Rings live postcard
- Olympic Rings spectacular
- Commemorative Fashion Show
Regarding IOC resources:
- Anniversary emblem: the IOC validated the development and use of an anniversary emblem.
- Olympic rings spectacular: the IOC facilitated the rights to reproduce an Olympic rings spectacular (all costs related were paid by the city).
Multimedia archives: the IOC facilitated access to the Multimedia Library, and created a special selection that was used to an extent in the official website of the anniversary.
More information
The full case is available in printable version on the members’ portal.
In addition to the above description, the PDF version also gathers practical information including internal and external partners involved; finance and cost; use of the olympic brand; human resources and time; and contact details.
The World Union of Olympic Cities’ team remains at your disposal for any further information and contact’s facilitation at info@olympiccities.org
Additional resources can be found through the following links:
Mexico City – 50 Aniversario Mexico 68
-
Olympic City: Mexico City
-
Country: Mexico
-
Edition of the Games: 1968 Summer Olympic Games
Act II – Climax
Events’ Format
A year-round programme that celebrated sport, culture and iconic moments with the objective of connecting the past and the present in a broader sense (sport, culture and people) through the 1968 Olympic Games legacy.
Infrastructure
- 7 refurbished venues
- 3 new venues
Sports
- 35 sporting events
- 20 national events
- 15 international events
- 20 different sports were celebrated
- High performance sport and community events
Culture
- 2 high performance sport dialogues
- 3 round table discussions
- International Children painting contest
- Museum commemorative exhibition
- Commemorative fashion show
- Mexico 68 sports infrastructure legacy
Iconic moments celebrations
- Commemorative fire: CUBA – MEXICO CITY
- IOC President visit
- Olympic rings spectacular unveiling
- Commemorative athletes’ parade
- Olympic rings live postcard
- Mexico 68 legends programme: national and international
- Olympic village “Robert Beamon” running track venue naming
- Mexico 68 Mexican Olympic Medalists Plaza inauguration
- Mexico 68 Mexican Olympic Medalists Victory Commemorations
Other initiatives
- Commemorative metro tickets and BRT cards
- Commemorative lottery ticket
- Venue dressing
- Dedicated webpage: mex68.mx (currently inactive) & social media
- Dedicated publications
Worldwide celebrations
- Olympic Museum exhibition
- Heritage clothing line by Lacoste
- World Union of Olympic Cities’ communication
- IOC communication outlets
- Olympic Channel
- National Olympian Association celebrations
- National Olympic Committees commemorations
Duration
A year-round programme, from February to November 2018.
Location
- Olympic Stadium
- Magdalena Mixhuca Sports Complex
- Olympic Fencing Hall
- Palillo Athletics Stadium
- Olympic Rowing venue
- Olympic Pool
- Olympic Gymnasium
- Azteca Football Stadium
- Other sports facilities: Chapultepec golf course, Champ de Mars, Basque Pelota Hall.
- Mexican Olympic Committee headquarters
- Private and public universities
- National Cinema
- Museums
- Theatres
- City streets (torch relay)
- Habana, Cuba (torch relay).
Other states in the country: Veracruz (torch relay), Valle de Bravo (sailing).
Partners
“Internal” partners:
Mexico City’s Government through INDEPORTE (sports agency)
NOC
“External partners”:
Mexican Sports Federations of the Olympic sports programme (1968 programme and Tokyo 2020 programme).
National Autonomous University of Mexico
Federal Government (Army, Sport, National TV Channel)
Embassies (various countries)
Event organisers
Olympians
Ramirez Vazquez Archives (1968 Mexico Olympic Games contents)
IOC
Mobilisation & Visibility
Throughout the celebrations, many people participated including:
- Local volunteers (currently involved with the City sports events)
- 1968 national and international Olympians
- Other national and international Olympians (other OG editions)
- 1968 Games Makers (staff and volunteers)
- Journalists
- Local and Federal authorities
- Influencers (relevant to the anniversary; related to sport, culture, lifestyle, design)
- Sports communities (national sport federations, NOC, young athletes)
- 1968 Mexico Olympic Games Family and friends (including those who are gone)
- To connect at the international level for both sports and cultural activities:
- IOC
- World Union of Olympic Cities
- World Olympians Association
- Embassies
- Other NOCs
Combination with other events
The objective of the year-round celebrations programme was to include the sports and cultural communities as much as possible.
Besides organising events dedicated to the anniversary, the celebrations aimed to include big sporting and cultural events that were already going to happen in the City. Much effort was made with many event organisers to celebrate the 50th anniversary within their events, some include: the World Golf Championships, the Men’s Basketball World Cup Qualifiers, the Farewell Football match on the road to the 2018 FIFA World Cup and the Mexico City Marathon.
SPORT
Throughout the year, 35 sporting events (20 national, 15 international) took place in the Olympic infrastructure of Mexico 1968, celebrating 20 Olympic sports of its sports programme and also some of the Tokyo 2020 edition.
It should be noted that sports development events were held, which impel the new generations towards an active lifestyle or even the birth of Mexican Olympic athletes.
CULTURE
In order to commemorate the ‘Cultural Olympiad’ that took place in Mexico 68 – the first in the history of the Olympics – various activities were developed in the artistic and academic fields that approach the Olympic movement from these perspectives. Activities were diverse including dialogues, discussions and conferences around sports and infrastructure. There was also a Museum exhibition and a commemorative fashion show around the iconic design of the Olympic Games Mexico 1968.
URBAN RENOVATION
Within the framework of the celebrations of the 50th Anniversary, actions to rehabilitate the Olympic infrastructure of Mexico 1968 were identified and implemented, reaffirming the viability and sustainability of the project five decades after its planning and construction. 7 venues were refurbished. At the same time, the construction of some sports facilities for the new Olympic disciplines of Tokyo 2020 was achieved (BMX track, aquatic centre, skatepark).
All 1968 venues are still dedicated to sport practice today.
USE OF OLYMPIC SYMBOLS & BRAND
- Anniversary logo
- Anniversary look & feel
- Web page and social media outlets
- Anniversary spectacular
- Sports and culture forums
- Athletes parade
- Torch relay
- Cauldron lighting
- Olympic Rings live postcard
- Olympic Rings spectacular
- Commemorative Fashion Show
Regarding IOC resources:
- Anniversary emblem: the IOC validated the development and use of an anniversary emblem.
- Olympic rings spectacular: the IOC facilitated the rights to reproduce an Olympic rings spectacular (all costs related were paid by the city).
Multimedia archives: the IOC facilitated access to the Multimedia Library, and created a special selection that was used to an extent in the official website of the anniversary.
More information
The full case is available in printable version on the members’ portal.
In addition to the above description, the PDF version also gathers practical information including internal and external partners involved; finance and cost; use of the olympic brand; human resources and time; and contact details.
The World Union of Olympic Cities’ team remains at your disposal for any further information and contact’s facilitation at info@olympiccities.org
Additional resources can be found through the following links:
