Winter Olympic Games Archives | World Union of Olympic Cities

Lausanne 2020 Youth Empowerment

8 December 2020/in Celebrate Olympism and its value, Develop human capital and generate social cohesion, Educational Programmes, Lausanne YOG 2020, Objectives, Toolkit, Winter Olympic Games /by Cem Gobekli

Lausanne 2020 Youth Empowerment

Olympic City: Lausanne
Country: Switzerland
Edition of the Games: Home of the IOC since 1915, 2020 Youth Olympic Winter Games

2016-2020

Youth

olympic.org/lausanne-2020

Description of the Project

Games created for the youth, by the youth and with the youth

The Lausanne 2020 YOG has always had the ambition to promote youth and develop talent and has set its sights on actively involving them in the organisation of the Games. The youth empowerment programme was conceived as a key element of commitment, which is necessary to ensure popular success.

This first commitment was therefore the centrepiece of Lausanne 2020’s operation. This resulted in the unprecedented activation of academic partners at all levels of education, public and private, allowing for the involvement of the youth not only on the field of the Games (the athletes), but also outside, where thousands of schoolchildren and students participated in the actual making of the project.

Ultimately, the involvement of youth in and around the Games is widely cited as one of the key elements in the popular success of Lausanne 2020. It was one of the central elements of the Lausanne 2020 communication strategy, which aimed to show the importance of the YOG as a vehicle for education.

As Virginie Faivre, President of Lausanne 2020 confirms, “It is simply magnificent to see the Youth Olympic Games come to life thanks to the young people of our region. Since the beginning of the Lausanne 2020 adventure, over 130,000 students have been involved in the organization of the Games – Games created for the youth, by the youth and with the youth.”

Lausanne en Jeux! Festival: the youth at the heart of the city

Featuring 8 city sites, 300+ activities, 18 sport initiations, many food and beverage spots, and more, the Lausanne en Jeux! Festival brought the worlds of sport and culture together through an exciting programme of events along with sports initiations, workshops, exhibitions, concerts and shows, all of which were open to the general public. They took place in the heart of Lausanne, highlighted by a special set-up in the city centre, and in many cultural venues across Lausanne as well.

Among the highlights of the festival was BodyCity – an original show combining video mapping, music, dance and urban sports, which told the story of the relationship between the city and the younger generation. The show featured 50 young artists and athletes, highlighting local art schools and sport performances, performed on a unique 300m2 skatepark in the Place Centrale, converted into a stage for the occasion. The 5 performances of the show attracted more than 11’000 people.

A variety of workshops covered activities such as skiing, curling, skeleton, street art and video game design, with professional instructors delivering programmes tailor-made for young people. The wide range of exhibitions included a special display at the Lausanne Museum of Contemporary Design and Applied Arts (MUDAC), which highlighted the cultural and social history of sports shoes. The eSpace Arlaud museum was transformed into a video games and digital fair play experience.

In total, the Lausanne en Jeux! Festival encompassed more than 300 events and brought together some 200’000 visitors/participants. Access to workshops, sports initiations, concerts and the BodyCity show were completely free of charge, offering a unique opportunity for young people to learn about winter sports and the connections between culture and sport.

The project was a means for Lausanne’s inhabitants and visitors to (re)discover the City and its many positive aspects, places, and opportunities. It was also a unifying project for the people involved in the conception, implementation and achievement such as City employees, students and volunteers.

As Grégoire Junod, Mayor of Lausanne said a few months after the Games, “The Olympic Capital is a city of sport and culture. The Youth Olympic Games were an opportunity to bring this together, resulting in this wonderful festival of sport and culture. Since then, the world has changed, but these Games have shown us that we need to live and enjoy shared emotions together.”

Winter YOG Athlete Ambassadors

As an integral element of previous YOGs, athlete ambassadors were present at venues, at ceremonies and around the village to mentor and enrich the overall experience for the young athletes. There were 14 Lausanne 2020 athlete ambassadors, including French Stanley Cup-winning goaltender Cristobal Huet, Swiss ski cross star Fanny Smith and French Nordic combined Olympic champion Jason Lamy-Chappuis. “The goal of Lausanne 2020 is to reveal talent, create synergies, involve thousands of young people and put together a true celebration,” said Virginie Faivre, President of the YOG Organising Committee.
To promote the Olympic spirit throughout Switzerland and neighbouring France, Lausanne 2020 brought together a pool of high-level Olympic athletes who hold and endorse Olympic values, and who inspire the next generation of athletes. During the Games, these athletes acted as Ambassadors and shared their experience with the young athletes. Lausanne 2020 and Paris 2024 collaborated on this very topic of youth engagement, with French school children invited to Lausanne’s Olympic Museum to meet and converse with Olympians.

Rooted in Lausanne 2020’s drive to foster a renewed ownership of the Olympic values among local youth, it’s fair to say that the idea of YOG “for youth, by youth and with youth” became a reality at this third edition of the Winter Youth Olympic Games.

Objectives

Empowering, inspiring and engaging youth was the central mission of the Lausanne 2020 Winter Youth Olympic Games. The ambition was to value and empower youth by enabling them to become ambassadors of the positive values of sport, to acquire new talents and to achieve fulfillment by becoming tomorrow’s leaders. This could be achieved by making the YOG a laboratory of innovation, an incubator of ideas for the youth by the youth, and by drawing on Switzerland’s unique heritage and assets in terms of education, culture and innovation.

Celebrate Olympism and its Values

The third edition of the Winter YOG brought together nearly 1,880 athletes between the ages of 15 and 18, with a perfect balance of 33 events for each gender.

What better ambassadors than youth athletes to promote and celebrate Olympic values with the youth of Lausanne, the country, and the world? The Youth Olympic Games are not just about sport – they are also about bringing together young athletes from across the globe and enabling them to create friendships and memories that will last a lifetime. The Lausanne 2020 motto, “Start now”, was conceived as an encouragement for young people around the world to pursue their dreams.

Develop human capital and generate social cohesion

The Olympic Games are an opportunity to develop skills and know-how and to incorporate these benefits into society at large. The Lausanne 2020 Youth Olympic Games (YOG) were acclaimed for several innovative concepts, one of them being the significant involvement of young people in the preparation and delivery of the event. Around 130,000 students from local schools, colleges and universities contributed their talents towards making the 3^rd Winter YOG a success.

Their achievements and contributions to the Games include the following:

the Olympic cauldron, the medal trays as well as the podiums were all designed by students from ECAL, the Art School of Lausanne, and produced by apprentices at the EDC Construction School and C-FOR (Lausanne Utilities Training Centre);
the mascot, pictograms and the visual identity of Lausanne 2020 were created by students from ERACOM, a regional school for art and communications;
students from the cantonal engineering school HEIG helped to develop the Olympic cauldron’s eco-friendly flame combustion system;
the official Games’ song and the music for the awards ceremonies were composed by students from Lausanne’s music academy (HEMU);
students from EHL, one of the most renowned hotel schools globally, studied the benefits of sports nutrition, with specific focus on a personalised approach towards nutrition that athletes can use during the Youth Olympic Games. During the Games, these students were located at the Vortex centre, where the 1,880 athletes slept and ate, in order to share their expertise on nutrition;
another group of EHL students worked on various programmes for the YOG volunteers in order to enhance their experience;
students from another local school (HESSO) and from EPFL (Swiss Federal Institute of Technology in Lausanne) worked on temporary modular spaces that could be set up at the competition sites in order to provide certain services and to expand the educational experience at those venues;
EPFL students studied the transportation methods and housing to be used for the Olympic athletes in order to help optimise organisational aspects;
Students also assisted in delivering a comprehensive educational programme for the YOG athletes, developed jointly by the Lausanne University Hospital CHUV, the University of Lausanne (UNIL) and EPFL.
Schoolchildren decorated the Olympic Village with drawings cantered on the theme of the Olympics.

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Evaluation

Figures speak for themselves:

Youth Olympic Games: 640,000 spectators (including 350,000 for the sports competitions alone).

Lausanne en Jeux! Festival of sport and culture: 200,000+ people (including 21,000+ schoolchildren experienced an Olympic event from the inside for the first time).

Online, Lausanne 2020 was a major success as well: coverage of the event on Lausanne2020.sport and the Olympic platforms (Olympic Channel and olympic.org) attracted more than three million unique users during the 13 days of competition. The content generated 66 million views on the Olympic platforms and on social media, approximately 25 times more than the previous edition of the YOG. The various Olympic social media platforms generated more than 450,000 new followers thanks to Lausanne 2020. There was also a significant increase in TV broadcasting. The YOG were watched by an estimated audience of more than 150 million people worldwide. In particular, the opening ceremony on 9 January was broadcast live on the three Swiss national channels. On RTS in French-speaking Switzerland, it achieved a high market share of 25%.

Beyond the more than satisfactory figures, excellent results were evidenced in the value of the many talents (mascot, look of the Games, pictograms, cauldron, medals, official song, visual shows, etc…) mobilised for the Games. Additionally, these talents were on display in R&D in the field of sport, health, promotion of physical activity, and performances through a unique academic collaboration with professional schools and universities. Thousands of young people improved their skills and gained valuable experience.

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Key Challenges

TIME is key in empowering the youth

In order to ensure a sustainable legacy which – in the case of the 2020 YOG – includes a large part of youth empowerment, legacy must be thought of as a starting point and not as a result of the Games themselves. Youth empowerment de facto implies time and a long-term vision. It includes the discovery of talents, the development of technical or management skills, the training of volunteers, and valuing the work achieved for and during the Games such as: design and look of the Games, artistic performances, journalism and reporting, management, volunteering, teaching Olympic values at school, etc. A few examples of youth empowerment conceived for the locals as well as for the athletes are available below.

School children: All schools (ages 4 – 16) in the Canton were visited. More than 130,000 schoolchildren became involved in a project related to the Games and Olympic values in the 4 years preceding the Games. 79% of schools developed projects. After four years of work based on incorporating the Olympic values, winter sports and Lausanne 2020 into the school programmes, some 80,000 schoolchildren were able to experience the event they had been anticipating. A unique programme was concocted for the school children, giving them the opportunity to visit the different host venues to cheer on the athletes and also to see the competitions in sports they had studied and tried out before the YOG (sometimes with Olympians who visited their classes). These school outings included an educational activity (sports introductions, visits to a museum, etc.) as part of Lausanne en Jeux! At each venue, they could participate in YOG competitions, use free public transport, and sometimes have the chance to rub shoulders with the Youth Olympic athletes. For the schoolchildren, this programme was the culmination of their work and the chance to see the application of the work they had done in the years leading up to the Games.

YOG Athletes: The Athlete 365 Education Programme included five activities and two events set up by Lausanne 2020, the IOC, the International Federations, and their partners. Together with its academic partners (EPFL, CHUV, HESAV), the IOC and INSEP, UNIL contributed to the development and implementation of the Athlete 365 Education Programme. This rich programme allowed 1,784 athletes from 79 countries to learn more about many areas: training advice based on performance tests, prevention of abuse and concussion in sport, meeting with champions, media management and many other activities.

With a limited budget, build upon what already exists

The budget was clearly limited for youth empowerment projects, although the ambition was high! The organisers decided to strategically build upon what already existed: a very strong local educational fabric; a lively cultural environment; talented know-how in craft and skilled manual trade jobs; a wide range of highly qualified professional schools in specific areas (design, hotel and catering, arts, etc.); and world-leading universities.

As opposed to only providing the possibility of being a spectator/consumer of a once-in-a life event, the youth engagement programme allowed thousands of children and students to become key participants in the staging of the Olympics! “That’s why we’ve been working with schools since 2016, to make students and apprentices part of the Games through several sporting and educational projects and activities”, explained Stefany Chatelain-Cardenas, Lausanne 2020’s Youth Engagement Director. And once youth have some ownership of the event, it makes it even easier to convince families and friends to come and participate. This is also part of the popular success, as children and students were powerful information spreaders!

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Key Learnings & Recommendations

The processes of youth engagement in the making of the event were tested and key lessons were learned. These were discussed at several debriefings between partners after the Games. The existing “International Sport” platform of the Olympic Capital will be responsible for continuing to bring these synergies to life for future events in the region and the country.

The YOG have to be conceived as an investment in the Youth

The success of the YOG should not be measured in the light of media coverage or budgetary results. Although very successful, the YOG 2020 remain a sport competition for junior athletes which cannot be compared to the Olympic Games in terms of world media coverage. Although positive, the budget result is not an issue either. As such, “the Youth Olympic Games don’t attract extraordinary amounts of money in TV rights or sponsoring. They generate social dividends,” explains Philippe Furrer from InspoweredBy.

The YOG should be conceived and assessed as an investment in the youth, not only for the young athletes, but also for the youth of a city, a region and a country. Thanks to the Games, the city, and the Canton of Vaud, as well as the other Olympic sites in St. Moritz and in France, schoolchildren and students of all ages mobilised around various projects to empower the youth at all stages of their lives, from school to apprenticeship or during academic studies.

The strength of sport, the youth, and the Olympic brand

For 10 years and since the beginning of the YOG adventure, every edition has shown increased mobilisation, fervour, enthusiasm and popularity. The Lausanne edition managed to mobilise a large portion of the population. All competitions were held in front of a crowded audience, not only in Lausanne’s venues but also in all Olympic sites in the mountains. It is true that the YOG benefited from sunny and cold winter weather, but this is not enough to explain such popular success for the Games themselves but for the Festival as well. Bringing together sport, youth and Olympism is a winning combination that reaches a large audience – the Youth and far beyond.

More information

The full case is available in printable version on the members’ portal.

In addition to the above description, the PDF version also gathers practical information including internal and external partners involved; finance and cost; use of the olympic brand; human resources and time; and contact details.

The World Union of Olympic Cities’ team remains at your disposal for any further information and contact’s facilitation at info@olympiccities.org

Additional resources can be found through the following links:

https://lausanne2020-report.azurewebsites.net/en/

Presentation by Stefany Châtelain-Cardenas, Smart Cities & Sport Summit 2020, https://www.youtube.com/watch?v=EU2a4Xzg49E

https://www.olympic.org/news/lausanne-2020-a-popular-and-financial-success

Bilan de Lausanne 2020 – Alors, décus en bien ?, Philippe Furrer, https://blogs.letemps.ch/philippe-furrer/author/philippe-furrer/ (in French)

Find more innovative ideas on how to Keep the Flame Alive

Legacy Governance – Sarajevo

2 December 2020/in Celebrate Olympism and its value, Governance, Objectives, Promote the city by leveraging its affiliation with the Olympic Movement, Sarajevo 1984, Winter Olympic Games /by Cem Gobekli

Sarajevo

Olympic City: Sarajevo
Country: Bosnia and Herzegovina
Edition of the Games: 1984 Winter Olympic Games

Since 1984

Sarajevo

https://www.sarajevo.ba/en

How Legacy Governance Started In Sarajevo

The 1984 Winter Olympic Games played a central role in the identity of the region. Seen as a symbol of strength and a way to celebrate peace-building and inter-regional cooperation, the Games continue to foster a spirit of solidarity among people and nations.

A successful event

For the city of Sarajevo, hosting the Winter Olympic Games in 1984 was among the most significant events in the history of Yugoslavia. The Sarajevo Olympics were not boycotted by any nation (compared to 1980 Games and 1984 Summer Games) and were instead a shining moment of global unity centered around sports. As such, Yugoslavia, and Sarajevo specifically, felt a tremendous personal responsibility to go above and beyond in its role as host nation and host city. The Olympic Games allowed the City to showcase its treasures to the world. The Olympic Games boosted the image of the City and developed locally a genuine and long-lasting Olympic Spirit.

Immediately following the closure of the Olympic Games, the public organisation “Winter Olympics 1984” (Zimskih Olimpijskih Igara 1984, ZOI 84) was created to manage the overall legacy of the 1984 Olympic Games, the promotion of resorts abroad, and the city’s candidacy for subsequent Winter Games. It is also responsible for the Olympic complex Bjelašnica-Igman. ZOI 84 is in charge ski pass sales, the snow cannons, the operation of the ski lifts, and the organization of the resort’s emergency services.

A tragic war

In 1992, the war in Bosnia and Herzegovina started (BiH). Sarajevo endured the longest siege in the modern history of war. In an IOC article, Nedzad Fazlija, a five-time Olympian and Sarajevo City Council Administration Representative recounts his experience: “The first objects destroyed in Sarajevo were the Olympic facilities. It was very difficult to live in the city, to cope without water, food, warmth. For sport, of course, it was not a good time. But the Olympic spirit of the city gave people the strength to endure another day, another week, another month. The people helped each other as they could.”

For a city, losing sport facilities is not only a material loss. Sport facilities allow people to practice sport, to gather, to share collective emotions, and to express local or national pride. This is the reason why sports facilities are seen as war targets. This is also the reason why rebuilding these facilities is a priority.

Time to rebuild

Both the Opening and Closing Ceremonies of the 1984 Olympic Games were held at Kosevo, the Olympic Stadium. Built in 1947, it was thoroughly renovated and expanded for the Olympic Games. After the war it was rebuilt into a multi-purpose facility and is currently home to football club FK Sarajevo and to the Bosnia and Herzegovina national football team. The stadium is named after Asim Ferhatović-Hase, a legendary player on FK Sarajevo – the city’s Premier League team which plays its home games in this stadium. The stadium currently has a seating capacity of 36,500.

With help from the International Olympic Committee, Zetra Olympic Hall was able to undergo reconstruction at the end of the 1990s. Since that time, it has been known as Juan Antonio Samaranch, in memory of the long-term President of the IOC and a great friend to Sarajevo. It has served as the venue for several international speed skating events and several world records were broken here. Recently, it served as the main venue for the 2019 European Youth Winter Olympic Festival. Hosted in Zetra Hall, the New Olympic Museum reopened in 2004, commemorating the 20^th anniversary of the Olympic Games.

The iconic cable car connecting Sarajevo with Mount Trebevic reopened in 2018. It offers the greatest panoramic view of the city. The mountain is known for bob and sledging competitions. Over the years, the bobsleigh track has become one of the most recognisable landmarks in Sarajevo. It was abandoned and vandalized but is now undergoing a new renovation thanks to the Bobsleigh and Luge federations. The Olympic ski area of Bjelašnica is close to Sarajevo and three ski resorts (Bjelašnica-Igman, Mount Bjelašnica with Babin Do, and Mount Igman with Veliko et Malo polje) which are managed by ZOI 84. The other Olympic site for alpine skiing is the Jahorina ski resort, today the largest ski resort in BiH.

Vision

Legacy is…

Olympic legacy in Sarajevo includes all of the 1984 Olympic sites. Most of the facilities have been renovated and a few are still damaged. However, even those facilities not yet restored are encompassed into a vision that transforms damage into an asset. In addition to Olympic facilities, Sarajevo benefits from an exceptional and deeply rooted Olympic spirit and pride, ensuring that the Olympic flame will live on.

Thanks to the combination of facilities and Olympic spirit, Sarajevo and Istočno Sarajevo hosted the 2019 European Youth Olympic Festival, a sort of mini-Olympic Games for European Youth. The EYOF brought together 1,000 young athletes aged 14-18 from 46 countries in Europe. Biathlon, curling, ice hockey, figure skating, short track speed skating, downhill skiing, cross-country skiing and snowboarding were the eight sports on the program.

What’s next?

“Join us and be convinced why Sarajevo has been declared the best Winter Olympic Games host of all time.” This is the City’s motto for boosting “Olympic Tourism”. The city strategy is to promote its Olympic history as a means of increasing tourism. Guided tours of the Olympic legacy in the city are already operating and the objective is to increase the capacity and visibility of Sarajevo as an Olympic City.

Objectives

Promote the city by leveraging its affiliation with the Olympic Movement

Sarajevo is a member of the family of Olympic cities and, even though some time has passed since the XIV Winter Olympics in 1984, memories of this glorious time for Sarajevo are still very much alive, and a lot of work has been done to renew iconic facilities and places.

When searching for “Sarajevo’s Olympic spirit”, it’s best to start at the Olympic Museum of BiH. The old museum was engulfed in flames in 1992, so the collection is now located in the same building as the BiH Olympic Committee, next to the Juan Antonio Samaranch Olympic Stadium (Zetra). As for Edin Numankadic, the director of the Olympic Museum, “If you look at the history of Sarajevo in the 20th century, people know about the beginning of the First World War, they know about the siege [1992 to 1995], and they know about the 1984 Winter Olympic Games. The Olympic Games is the only positive, and that’s why we care about this cultural heritage.” Most of the collection was salvaged and transferred to the  Zetra Olympic Complex and the new BiH Olympic Museum was opened in 2004 to mark the 20th anniversary of the Games. Many items related to the Games have been donated, which has helped replenish the museum’s collection, and renovation of the Olympic Museum is in progress.

Many other places are worth a visit, such as the Olympic Mountains –Trebević, Bjelašnica, Jahorina and Igman –; the Sarajevo neighbourhoods and former Olympic Villages, Mojmilo and Dobrinja, which were built as part of the preparation for the XIV Winter Olympic Games.

Promote Olympism and its values

The Olympic Games continue to play a key role in the definition of the identity of the region. Games are perceived and used as a way to celebrate peace-building and inter-regional cooperation.

“This atmosphere, which ruled for the Games, created something that we call the Olympic spirit, which has remained to this day. We built facilities, but the most important benefit has been the Olympic spirit. It drives and motivates people to get involved in sport, to train, or to just be fans” says Nedzad Fazlija. “Very soon after the end of the war, the youth began sports activities again, but without any facilities. Day after day, the focus was on repairs. But that desire for success, proving that you are fighting for your country in sports competitions, gave new hope to people to begin a new fight: to restore the ruined city, and to continue to fight for the country on the sports field.”

Olympic values give hope to the youth. The Olympic spirit continues to be a central part of the region’s identity and the recent European Youth Olympic Winter Festival marked a new chapter in its Olympic history. In 2019, Sarajevo organised the European Youth Olympic Festival.

The most lasting benefit of the 1984 Olympic Games is the spirit that is transmitted from generation to generation. The City of Sarajevo can build upon the human legacy of Sarajevo ’84 to prepare its future and connect its youth with past and future. This Olympic spirit creates new athletes of all levels.

Evaluation

A core obligation and a priority of the NOC (National Olympic Committee is to participate in multi-sport Olympic competitions and to develop the sports system in BiH. The OC BiH is dedicated to the preservation of the Olympic heritage and the promotion of Olympic values. Currently, the NOC has not designated a concrete strategy for preserving the Olympic heritage and promoting Olympic values. It is likely that in the future, the City of Sarajevo will need to develop a strategy with the help of the OC BiH.

The Olympic Museum is key to this nascent strategy. It was renovated in 2004, after the aggression on Bosnia and Herzegovina. Since then, it has received approximately 10,000 visitors every year.

Key Challenges

A place dedicated to the history and legacy of the Olympic Games

The most important project for the preservation and promotion of the Olympic heritage for the OC BiH has been the maintenance and preservation of the Olympic Museum, which was managed by the OC BiH, until 2020. The main challenge, during this period, was to ensure financing for the preservation of the Museum. OC BiH managed to reopen the Museum, with great effort and dedication. However, due to insufficient funding, the Museum suffered from a lack of employees. Only one person worked in the Museum, with reduced working hours and an inability to work weekends. It is also important to point out that there were no funds for the promotion and modernisation of the Museum.

Mostly due to the contributions of the City of Sarajevo, Olympic Solidarity, Sarajevo Canton, UNESCO and the Council of Ministers of BiH, OC BiH renovated the museum building (reopened in 2020). Since then, OC BiH has handed over the maintenance of the newly renovated Olympic Museum to the City of Sarajevo via a 10-year contract (with the possibility of extending cooperation), which provided a budget for the maintenance of the Museum and the employment of experts for its management. The Museum currently employs 5 people, and the number of tourists visiting the Museum is anticipated to increase due to the strategic location of the Museum in the city centre.

Priorities in promoting the Olympic legacy

1984 Olympic Games contribute to the positive image of the City and it remains a very positive element to be built upon. The city attracts tourists and increases the Olympic sightseeing offer by renewing its venues. To achieve this strategy, it is essential that places and venues are clearly and visibly identified as Olympic sites. To complement this greater visibility, souvenirs and mascots are present in shops.

Facing political and institutional challenges

The war damaged not only the Olympic venues and facilities, but also destroyed archives and land registers, so it is sometimes very difficult to identify the “owners” of some venues.

In addition, Olympic venues and facilities are present on territories that have different rulings. Bosnia and Herzegovina is comprises two politico-administrative entities: BiH Federation and Republica Srpska. The City of Sarajevo itself also underwent post-war politico-administrative changes. Istočno Sarajevo (East Sarajevo) is a city located in the Republika Srpska entity of Bosnia and Herzegovina. It consists of a few suburban areas of pre-war Sarajevo which are now in the Republika Srpska and in newly built areas. Both entities worked together to organise the successful European Youth Olympic Festival in 2019.

Key learnings and recommendations

Set up strategic partnerships to maximise development opportunities

In addition to the Olympic Museum, OC BiH has implemented other projects aimed at promoting Olympic values and legacy, in accordance with its capabilities and with the available Olympic Solidarity programs.

In line with these efforts, OC BiH recently organised an art workshop with Sarajevo primary and secondary school students on Olympic legacy of BiH. The project aimed to generate interest in BiH’s rich Olympic legacy among students. The second in a series of art workshops, the event was organised in the newly opened Olympic Museum. The first one took place in 2019, just before the beginning of Sarajevo/East Sarajevo European Youth Olympic Festival (YEOF). An Olympic education project will feature lectures given to primary school children on the topic of Olympic values – excellence, respect and friendship. It is also important to emphasise that every year, OC BiH organises the Olympic Day celebration in June. This event promotes Olympic values and provides an opportunity for as many students as possible to discover and be initiated into a wide variety of sports. The Olympic Day is organised in Sarajevo, Travnik, and Mostar.

The year 2014 saw the inception of the “Olympic Arenas and Environmentally Sustainable Development,” a partnership project implemented by OC BiH in collaboration with the “Let’s Do It” project in Bosnia and Herzegovina. The main activities are focused on education in primary and secondary schools as well as on cleaning and afforestation of Olympic sites. The activities are directly focused and carried out directly or in the vicinity of the Olympic arenas. Education as a key segment of sustainable development has proven the need to act in this direction as we pass on the knowledge of Olympism and Olympic values while conveying the essential importance of the relationship with nature and the environment to the younger generations. Projects in this field are recommended by IOC and are in line with the IOC Agenda 2020. Projects of this kind are necessary for BiH society, since the Olympic arenas, especially in the summer, are not in an enviable state of cleanliness, and thus are functionally unusable for citizens.

OC BiH has also been a partner in the project “Youth Sports Games” for many years, which brings together boys and girls from all over BiH, demonstrating the principles of the Olympic Games through project activities and removing barriers on all possible grounds of discrimination and negative sociological phenomena in every society. In addition to participating in sports activities, each generation of children visits the Olympic Museum, during which they have the opportunity to listen to an educational lecture on Olympism, Olympic values and the rich Olympic legacy of BiH.

Mobilisation of volunteers

The energy of volunteers was vital in rebuilding the Olympic legacy, just as it was vital during the organisation of the Games nearly 40 years ago. The youth in Sarajevo are particularly involved, as they need facilities to practice. The human legacy of 1984 represents the future. The city dealt with the legacy and damage of the conflict in an admirable manner. International and inter-organisational cooperation, plus volunteer energies were key in this renovation process.

The population has been mobilised in order to collect, create and recreate collective memories within the city. Post-Games, the Olympic bobsleigh and luge track had been frequently used, but became an artillery position for Bosnian-Serb forces. Heavily damaged, in 2014, restoration efforts began with the help of volunteers, the national bobsleigh federation, and a grant from the International Luge Federation, which also provided on-site support.

More information

The full case is available in printable version on the members’ portal.

In addition to the above description, the PDF version also gathers practical information including internal and external partners involved; finance and cost; use of the olympic brand; human resources and time; and contact details.

The World Union of Olympic Cities’ team remains at your disposal for any further information and contact’s facilitation at info@olympiccities.org

Additional resources can be found through the following links:

https://okbih.ba/en

https://www.spomenikdatabase.org/post/the-architectural-legacy-of-sarajevo-s-84-winter-olympics

https://www.olympic.org/news/sarajevo-84-the-human-legacy-that-has-stood-the-test-of-time

Find more innovative ideas on how to Keep the Flame Alive

Legacy Governance – Japan Sport Council

2 December 2020/in Governance, Objectives, Promote a healthy and active lifestyle, Promote social and constructive behaviour, Tokyo 1964, Winter Olympic Games /by Cem Gobekli

Japan Sport Council

Olympic City: Tokyo
Country: Japan
Edition of the Games: 1964 Summer Olympic Games

Since 2003

Japan

Japan Sport Council

How Legacy Governance Started In Tokyo and Japan

The Japan Sport Council (JSC) is the central organization specialising in sports promotional activities and the maintenance and enhancement of school children’s health. JSC was established based on two major pieces of legislation: the Act on General Rules for Incorporated Administrative Agency (Act No. 103 of 1999) and the Act on the JAPAN SPORT COUNCIL (Act No. 162 of 2002).

JSC offers a holistic and inclusive approach to sport and society. Through its lottery-based financing system, it also proposes a sound business model that can meet the objectives of developing sport practice for both the general population and elite athletes simultaneously. As a multipolar organisation, JSC develops a broad vision and coverage of a wide range of sport-related activities: sport, health culture, research, elite athletes and venues. JSC manages the following branches:

Sport facility management: the Japan Sport Council manages and operates venues for various sporting and other types of events, such as the New National Stadium (the former National Stadium served as the main venue for the Tokyo Olympics Games in 1964), Yoyogi 1^st Gymnasium, Yoyogi 2^nd Gymnasium, Prince Chichibu Memorial Rugby Stadium, Ajinomoto Soccer Field at Nishigaoka).
Support of activities for promoting sports in Japan.
Research for and performance enhancement support of the international competitiveness of Japanese athletes. The National training Centre (NTC) is a base for top-level athletes to strengthen their abilities and enable them to undergo intensive ongoing training.
Reinforcement of the sports-related information analysis system. Japan Institute of Sports Science (JISS) is a major centre for sports sciences, medicine and information.
Management of the Japan High Performance Sport Centre (HPSC), which is composed of NTC and JISS, takes a comprehensive and innovative approach to promoting synergies between Olympic and Paralympic Sports.
Intelligence functions: Information and International Relations strategy; international collaboration strategy.
Management of the JAPAN SPORT NETWORK (JSN), an innovative platform of Japanese local governments.
Sport for Development: Operation of the Sport for Tomorrow Consortium since 2014.
Raising subsidies for sports promotion, and the operation of the sports promotion lottery.
Coverage of Injury and accident through mutual aid benefits and school safety support activities.

Through the promotion of sports and the sound development of people in general, the Japan Sport Council strives to realise healthy and abundant lives, thus contributing to fair and vibrant societies and to a world full of peace and friendship.

Vision

Legacy is…

“Raise the future with the power of sport” is the motto of the JSC corporate vision.

JSC sees the “Power of Sport” as:

The mental and physical strength gained by playing and being involved in sports.
The power of dreams, administration, and inspiration that top athletes can stir in our hearts.
The power of children to challenge towards tomorrow, nurtured through a safe school life.

These strengths help JSC to foster a future filled with unlimited possibilities, one that affects everyone.

Through the “Power of Sport”, JSC will realise a Japan full of vitality,
emotion and power for tomorrow, and will foster an unlimited future together with Japanese citizens.

What’s next?

In the lead-up to the 2020 Tokyo Olympic and Paralympic Games, strategic efforts are being made to strengthen athletes and enhance their performance at both the Olympic and Paralympic Games.

“Beyond the 2020 Games, JSC plans to maximize this unique opportunity to accomplish its missions both nationally and internationally. This organisation aims to develop universal sport for Japan in all its forms and in all sectors. It is therefore intended to last for the long-term.” Takahiro Waku, Sponsoring.fr magazine.

Objectives

Promote a healthy and active lifestyle

Sport is the first way to ensure a healthy and active lifestyle. JSC aims to facilitate access to sport for all people in Japan, from local communities to elite athletes.

In order to promote sports and to enhance and maintain the health of school children, the JSC operates its sports facilities appropriately as well as efficiently; provides necessary assistance for the promotion of sports, covers injury and accidents involving children in the care of schools, conducts research regarding sports and the maintenance and enhancement of children’s health, collects and provides sport-related materials; and contributes to the development of people’s physical and mental health based on the activities mentioned above.

Promote social and constructive behaviour

Linking sport with culture and human values allows us to realise the benefits of sport beyond just sport practice, but as a catalyst for social cohesion.

In this respect, with ‘beyond the promotion of sport,’ JSC also widely encourages sport values and sport culture. JSC aims at creating social cohesion through the concept of “Sports Nation”. Sport is seen as a tool for achieving bigger, more ambitious objectives: the building of trust and bonds between people through sport, allowing people the opportunity to gain courage and to get everyone smiling during the course of their engagement with sport.

In terms of promotion of Sports values, JSC takes responsibility for “ensuring fair and proper implementation of sporting activities”. The Sport Integrity Unit takes action in the areas of anti-doping, harassment, match manipulation, and the promotion of good governance.

In terms of the promotion of Sports culture, JSC manages the Prince Chichibu Memorial Sports Museum and Library, Japan’s only comprehensive sports museum. Located inside the former National Stadium from 1959 until 2014, it was the main venue for the 1964 Olympics Games. Currently it is preparing for relocation due to the construction of the new National Stadium. It actively contributes to the promotion of sports-related history, knowledge, values, and the collective memories of Japan.

Evaluation

Multiple organisations are predecessors of today’s JSC, including the Japan School Lunch Society (since October 1, 1955), the Japan School Safety Association (established on March 1, 1960) and the National Stadium (established on April 1, 1958). With a wide range of responsibilities over their long histories, these organisations were integrated into the Japan Sport Council on October 1^st, 2003 and serve to constitute the business in its current form.

Additionally, in the lead-up to the 2020 Tokyo Olympic and Paralympic Games JSC handles the following responsibilities:

Construction of the New National Stadium (reconstruction);
Enlargement of the Japan High Performance Sport Centre (HPSC);

Financial Support for the bidding for and organising of the Games.

Key Challenges

Multiple organisations are predecessors of today’s JSC, including the Japan School Lunch Society (since October 1, 1955), the Japan School Safety Association (established on March 1, 1960) and the National Stadium (established on April 1, 1958). With a wide range of responsibilities over their long histories, these organisations were integrated into the Japan Sport Council on October 1^st, 2003 and serve to constitute the business in its current form.

Additionally, in the lead-up to the 2020 Tokyo Olympic and Paralympic Games JSC handles the following responsibilities:

Construction of the New National Stadium (reconstruction);
Enlargement of the Japan High Performance Sport Centre (HPSC);
Financial Support for the bidding for and organising of the Games.

Key learnings and recommendations

The JAPAN SPORT NETWORK (JSN)

Responding to the needs of local governments lacking a supporting framework for policy-making processes, JSC established the JAPAN SPORT NETWORK (JSN) in July 2013, an innovation platform for regional sport policy makers, to strengthen cross-sectorial collaboration and achieve the goals of every local government through sports policy.

JAPAN SPORT NETWORK’s main initiatives are the following:

DECLARATION of “Power of Sport”: Current signature count as of November 2020: 869 out of 1788 local governments in Japan (48%);
TRAIN AND STRENGTHEN THE SKILLS of the sports administrators and heads of Japanese local governments (JSN seminars, innovative college (series), meetings with heads of local government);
DEVELOPMENT OF A NEW CROSS-THEME BUSINESS MODEL in collaboration with local governments, the private sector and/or international partners:
SPORT x SLEEP

Project name: Active For Sleep (A4S) Project

Organiser: JSN x airweave + Nayoro City, Munakata City, Noboribetsu City, Kashima City, Nomi City, Fukuyama City, Hokkaido Prefecture

SPORT x LIBRARY

Project name: SPORT x LIBRARY Project

Organiser: JSN x DNP (Official Printing Sponsor of the Tokyo 1964 Posters)

SOCIAL CHANGE THROUGH PARA-SPORT

Project name: Game Changer Project

Organiser: JSN x NOC*NSF + Adachi City, Edogawa ward, Nishi-Tokyo City

RECOVERY FROM NATURAL DISASTERS THROUGH SPORT
Project 1: Tohoku Great Earthquake 3.11. Project

Organiser: JSN x Brazilian Olympic Committee for Higashi-Matsushima City

Project 2: Kumamoto Project (Recovery from the Earthquake)

Organiser: JSN x JRFU (Rugby) for Kumamoto Prefecture

Project 3: Fukuoka Genki Project (Heavy rain disaster)

Organiser: JSN x Fukuoka Prefecture for Asakura City

SURVEY (thematic questionnaire, annual survey etc.)
DATABASE (sport policies / in Japanese only)
WEB PLATFORM
INFORMATION SERVICES by mail (sharing of latest international, national and regional best practices for strategy making);
NEWSLETTER (Insights on Sports policy trends);
FACEBOOK GROUP (for members only);
PUBLISHING TEXTBOOKS for Japanese sports administrators;
NEW ONLINE SEMINARS (in response to COVID-19 driven social changes).

The Japan Sport Network can be contacted at jsnet@jpnsport.go.jp

More information

The full case is available in printable version on the members’ portal.

In addition to the above description, the PDF version also gathers practical information including internal and external partners involved; finance and cost; use of the olympic brand; human resources and time; and contact details.

The World Union of Olympic Cities’ team remains at your disposal for any further information and contact’s facilitation at info@olympiccities.org

Additional resources can be found through the following links:

https://www.jpnsport.go.jp/corp/english/tabid/382/Default.aspx

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Legacy Governance – Richmond

1 December 2020/in Governance, Objectives, Promote a healthy and active lifestyle, Promote the city by leveraging its affiliation with the Olympic Movement, Richmond - Vancouver 2010, Vancouver 2010, Winter Olympic Games /by Cem Gobekli

Richmond Olympic Oval

Olympic City: Richmond
Country: Canada
Edition of the Games: 2010 Vancouver Winter Olympic Games

Since 2008

Richmond

https://richmondoval.ca/

How Legacy Governance Started In Richmond

In 2008, two years before the 2010 Vancouver Winter Olympic Games, the opening of the Richmond Olympic Oval was celebrated. That same year, the Oval was incorporated as a municipal corporation. Immediately after the Games, the Oval hosted the Wheelchair Rugby World Championship. It has since been host to many subsequent editions of this event. Residents and visitors in Richmond, Canada, continue to benefit from the city’s decision to host a portion of the Winter Olympics 2010. Sports managers have ensured that facilities and programmes are accessible to the entire community.

How does a city with a population of around 223,000 manage to annually stage international and national sporting competitions, in addition to more than 100 community events? In recent years, Richmond, in British Columbia, has hosted a long list of high-profile contests such as the World Martial Arts Games, the World Wheelchair Rugby Championships, and the Fencing World Cup.

During the 2010 Olympic Winter Games, the city was the home of long track speed skating and is proud of the fact that the venue, the Richmond Olympic Oval, now serves the community on a daily basis. Thanks to its great modularity, the Oval has over 6,000 members who use its fitness, wellness and sport facilities for activities including basketball, volleyball, ice hockey, speed skating, figure skating, group fitness, yoga, table tennis, and more.

In addition, the Oval has over 2,400 m2 of strength training and workout space, a 17-metre climbing wall complete with lead, speed and bouldering, two indoor hockey rinks, and is home to the Richmond Olympic Experience, an engaging interactive high-tech Olympic Museum. Thanks in part to the many opportunities offered at the Oval, Richmond attracted 8 million visitors in 2019 – 600,000 more than in 2015.

Vision

“Sport, health, wellness and entertainment—all under one roof” is the motto of the Richmond Olympic Oval.

The Oval project vision is to be “an outstanding centre of excellence for sports and wellness at the heart of an exciting urban waterfront.”

Legacy is…

To use the Olympic opportunity as a catalyst for raising the City to international stature, and creating new social and economic capital that significantly enriches Richmond’s quality of life. The Oval itself has endorsed the role of an agora around which a new city centre is being developed.

What’s next?

Subsequent steps include:

Promote the Community Wellness Strategy.
Continue to strengthen commitment to the community for the next ten years.
Continue to provide a training and competition facility for high performance athletes.

Objectives

Promote a healthy and active lifestyle

The Oval is a one-stop shop for all ages and skill levels, from members of the community looking to try an activity for the first time to athletes representing the country on an international stage.

The Oval’s activities are integrated within the City’s policy with the aim of positioning Richmond as the best place for residents to play and achieve their highest potential, while also being a model of a Sport For Life community for Canada and the world. Richmond works towards integrating the delivery of recreation, school physical education and athletics, community sport, and regional health, to enable all citizens to reach their full potential within the framework of physical literacy, enhanced sport achievement and active for life.

Richmond became involved with the Active Well-being Initiative (AWI) as a pilot city because it wanted to connect with other cities, and to share its experiences as a place that is making the most of its Olympic legacy. In Richmond, there is a culture of activity, sport and wellness that is being served in the Oval and across the whole community. In November 2018, the city was designated as one of the world’s first Global Active Cities. The designation honours cities which have worked hard to offer all their residents the opportunity to have active and healthy lifestyles and to improve their well-being. As Richmond Mayor Malcolm Brodie says, “Richmond has long been known as one of Canada’s healthiest cities. We continue to work hard to help our citizens lead healthy, active lives through a wide variety of strategies including our recently approved Community Wellness Strategy, which was developed in concert with numerous partners. This tremendous global honour will help further energise our efforts to make sure all Richmond residents enjoy a great quality of life.”

Promote the city by leveraging its affiliation with the Olympic Mouvement

Richmond increased its visibility by being identified as an official Olympic site for the 2010 Vancouver Winter Olympic Games. In addition to its role as an indispensable place for sport and entertainment for the locals, the Oval is also a world-class facility hosting national and international events and the training of elite athletes. The Olympic Games contributed to locating Richmond on the world map as a host city for big events.

The Richmond Olympic Experience (ROX) contributes to the promotion of the city’s Olympic history and links past, present and future.

In the words of CEO George Duncan, “The Richmond Olympic Oval’s history is entrenched in sport excellence. From its foundation as a host venue for the XXI Olympic Winter Games, the Olympic spirit is encapsulated in every aspect of the operations at the Oval. From its evolution as a long track speedskating venue to a multi-use sport and culture destination, a world-class standard was established in the form of legacy goals that the Oval continues to work towards today.”

Evaluation

Figures speak for themselves. The 2019 Report shows the following results:

1 million visits
60,943 Group Fitness visits (+25 % from 2018)
53,655 High Performance Training Sessions (+3%)
1,876 Learn to Skate registrations (+24%)
2,735 Summer Camps registrations (17%)
35,572 visits to the Richmond Olympic Experience (3%)
63 events hosted (+13%)
Constant increase in social media followers & web visits

Key Challenges

Competing environment

The Corporation operates in a highly competitive sport and fitness market which offers personal training, group fitness classes, high performance training, yoga, wellness, weight training and sport-specific training and facilities. The Corporation also hosts many local and national events and has various open spaces and rooms which are available for rent to the public. In addition, the Corporation also operates an Olympic museum and a retail store as part of the overall services offered to the public. The challenge is to attract both local users and high-level events and athletes in the same venue.

Key learnings and recommendations

Setting clear legacy goals

The Corporation adopted a set of five objectives in order to address its obligations to the City under the Operating Agreement and the funding requirements of the 2010 Games Operating Trust (“GOT”). To continue to build on its strong Olympic legacy, the Corporation focuses on:

Establishing positive brand awareness.
Becoming valued by the community and its employees.
Becoming the desired location for community sport, health and fitness.
Supporting high-performance sports.
Operating in a financially sustainable manner.

Every year, the annual report is an occasion to look back and assess the achievement of these objectives.

Defining ambitious operating objectives

Objectives were fixed in a 2008 agreement between the City and the Corporation and have since been adhered to.

The Oval will provide facilities, programs and services for quality sport, fitness, recreational uses and wellness services for the Richmond community, neighbouring communities and the general public.
The Oval will be developed, used and promoted as a training and competition facility for high performance sport.
The Oval will provide facilities for cultural, community and entertainment events. The Oval will provide ancillary commercial, retail, health and wellness services intended to enhance its use in respect to the activities set out above.

More information

The full case is available in printable version on the members’ portal.

In addition to the above description, the PDF version also gathers practical information including internal and external partners involved; finance and cost; use of the olympic brand; human resources and time; and contact details.

The World Union of Olympic Cities’ team remains at your disposal for any further information and contact’s facilitation at info@olympiccities.org

Additional resources can be found through the following links:

https://richmondoval.ca/

https://www.richmond.ca/home.htm

Richmond Olympic Oval Annual reports: https://richmondoval.ca/about-us/annual-reports/

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Celebrations Grenoble Act I

30 November 2020/in Grenoble - celebrations, Grenoble 1968, Winter Olympic Games /by Cem Gobekli

Grenoble 50th Olympic Anniversary

Olympic City: Grenoble
Country: France
Edition of the Games: 1968 Winter Olympic Games

2018

50th Olympic Anniversary

coljog.fr

Act I – Exposition

The Modernity Games

The Celebrations of the 50^th anniversary of the Grenoble Games aimed to honour that which made these Games the Modernity Games. These Games were the first to be broadcast worldwide on colour television. The first mascot appeared, and the first sculpture symposium was set up. Also for the first time, athletes were submitted to anti-doping controls and femininity tests.

Owing the territory

The 1968 Olympic Games had a tremendous impact on the modernisation of Grenoble, as a city and as an urban area. They clearly were an engine for change. It was not exclusively Olympic and Sport venues which were built for the Games, as projects which shape the current face of the city were realised, including: the City Hall, the Maison de la Culture, the train station and the construction of big, open avenues. Transport and connection of the city to the rest of the region and the country were also reviewed in-depth. During the celebrations, many exhibitions highlighted the achievements in urban planning and construction, and paid tribute to all the people who contributed to this historic moment. The celebrations allowed people to connect with the history of their territory.

Sharing the Olympic History

The COLJOG (Conservatory, Observatory and Laboratory of the Olympic Games in Grenoble) has been at work since 2000 to prepare the best anniversary possible. In collaboration with the City of Grenoble and the Department of Isère, for the 50th anniversary of the 1968 Olympic Games, a total of 47 events were put on or were supported by the association. With the help of the Department of Isere’s Olympic Committee, the aim was to create something original, diverse and interesting. An anniversary full of life which began, of course, well before 2018!

Taking advantage of regular events to scale up the celebrations

As the Celebrations took place over several months and included an edition of the Winter Olympic Games, the organisers managed to take advantage of the agenda of sport and cultural events to scale up the both the target and the impact of celebrations. Many “regular” events were added, and a “celebration section” facilitated the provision of complementary activities, educational programmes or cultural components to those events.

The 2018 Jubilee project has been articulated around several axes: commemorative, sport and cultural events, exhibitions, venues, the enhancement of existing legacy and highlighting the Olympic heritage. It was a fantastic opportunity for the population to reconnect with its Olympic history.

More information

The full case is available in printable version on the members’ portal.

In addition to the above description, the PDF version also gathers practical information including internal and external partners involved; finance and cost; use of the olympic brand; human resources and time; and contact details.

The World Union of Olympic Cities’ team remains at your disposal for any further information and contact’s facilitation at info@olympiccities.org

Additional resources can be found through the following links:

coljog.fr

www.50ansjogrenoble.fr

www.50ansjo.fr

Interview with Olivier Cogne, Director, Musée Dauphinois, Grenoble

http://www.olympiccities.org/interview-olivier-cogne/

Find more innovative ideas on how to Keep the Flame Alive

Celebrations Grenoble Act II

30 November 2020/in Grenoble - celebrations, Grenoble 1968, Winter Olympic Games /by Cem Gobekli

Grenoble 50th Olympic Anniversary

Olympic City: Grenoble
Country: France
Edition of the Games: 1968 Winter Olympic Games

2018

50th Olympic Anniversary

coljog.fr

Act II – Climax

Factual Data

Events’ Format

A series of small or large events, located in Grenoble or at other Olympic sites.

Popular and officials events.

A variety of events including Culture, Art, Sport, Academic work, Popular and Festive Celebrations.

Duration

From Autumn 2017 to June 2018

+ Members of the World Union of Olympic Cities visit to Grenoble and Chamrousse in November 2018.

Location

In Grenoble: Alpexpo; City Hall; Musée Dauphinois; Sports Palace; Bookshop Arthaud; Office of Tourism; Maison de l’International; University campus; Cinema Pathé Chavant; Summum; Malherbe area; Jardin de Ville

In associated sites: Alpe d’Huez (Olympic Site); Besançon; Villars de Lans (Olympic Site); Chamrousse (Olympic Site); Saint-Martin d’Uriage; Autrans (Olympic Site); Les deux Alpes; Vizille; Saint-Nizier du Moucherotte (Olympic Site); Seyssins

Partners

COLJOG (Conservatoire Observatoire Laboratoire des Jeux Olympiques de Grenoble)

City of Grenoble –50^th anniversary of the 1968 OG Organising Committee

CDOSI (Comité Départemental Olympic et Sportif de l’Isère)

CNOSF

All Olympic Sites and other communes

Department of Isère

Grenoble Prefecture

University of Grenoble

French Ski Federation

Schools and sport clubs

Mobilisation & Visibility

2017 Poster Competition

Visual communication: Volunteers from COLJOG

Youth engagement through many initiatives and work with schools.

Instagram and Facebook communication with the Department of Isère.

Shuss: the very famous mascot of the Games was celebrated and honoured throughout the period, as the symbol of modern and popular Games.

8 March: to properly celebrate the 50th anniversary of the Games in Grenoble, the city sports office (OMS) decided to pay tribute to their mascot, Shuss, by featuring it on the trophies awarded to Grenoble’s top male and female athletes. With their fantastic ambassador, Shuss, the COLJOG was a natural partner for this great ceremony.

10 March: The COLJOG and Shuss also took part in the 50th anniversary of the Malherbe neighbourhood, home to the main press centre. President Geo Perli represented the COLJOG, taking part in various discussions and seminars, and Shuss, a huge hit with the public, was honoured by the local population, featuring it on the façade of the cultural centre.

Combination with other events

The Celebrations were an occasion to make connections and synergies with several major events.

The PyeongChang Olympic Games were held at the same time. An Olympic Festival was organised by the NOC during the 2018 OG.

For the first time in history, the French champions of the 2018 OG weren’t in Paris! As a tribute to the 50th anniversary of the Games in Grenoble, the CNOSF decided that the capital of the French Alps would have the honour of hosting and celebrating their heroes!

The first edition of the ISF School Winter Games was held at the Sport Palace during the celebrations. 1968 Olympians and gold medallists Jean-Claude Killy and Marielle Goitschel attended the Opening ceremony with Alain Calmat, the Olympian who lit the cauldron 50 years prior.

The French Ski Federation held its annual congress in June 2018 in Grenoble and included a visit to the Grenoble 1968 Expo in its programme.

VERCORS – Lans en Vercors, Autrans, Méaudre – 6 Feb – French Championships of Adapted Sports: the COLJOG was present at these championships in the form of a Shuss keyring, which was given to all participating athletes.

SEYSSINS Trail des 3 pucelles – 29 April: the organisers asked the COLJOG make a cultural and historic contribution to the run which passes through a number of legacy sites, including the Olympic ski jump. In the village where the race began, the COLJOG set up a stand featuring an exhibition on the story of the Games in Grenoble and showed its “Generation Games” film, produced in partnership with the Musée Dauphinois and funded by the Department of Isère.

GRENOBLE – 7 Apr – French Ski Federation National Congress: the FFS held its national congress in Grenoble on 1-2 June 2018. This big event included a presentation on the 1968 Winter Games, with an exhibition and numerous individual meetings for all the congress participants, including athletes. The congress helped promote the COLJOG (exhibition, event in the Park, invitations, etc.).

Inventory of Activities

SPORT

CHAMROUSSE, 23.01.18

The resort held the “Race of legends”: a parallel slalom, in which Olympic champions and medallists competed against personalities from the worlds of culture, sport and politics! The programme also included a sound and light show illustrating the history of the resort. This was broadcast using a ski slope as a giant screen.

AUTRANS, 6 Feb.

This 50th anniversary coincided with the 40th anniversary of the “foulée blanche” race!
The COLJOG was represented by its mascot “SHUSS” in the children’s event: “The Little Shuss Race”.

GRENOBLE, 6 Feb.

The Light race was organised by the City of Grenoble and open to the general public. 5,000 people ran a five-kilometre race which passed through Grenoble’s iconic Olympic sites, dressed and made-up in bright and fluorescent colours!!

CULTURE

GRENOBLE – Musée Dauphinois – 6.02.18-7.02.19 – Exhibition: 1968, The Games that Shaped the City of Grenoble and Isère.

GRENOBLE – Maison de l’International – 5.02-5.04.18 – Photo portrait exhibition by Bernard Meric paying tribute to the men and women from North African, Italian, and Spanish communities whose hard labour contributed to the development and transformation of the city of Grenoble and Isère, and thus to the success of the 1968 Winter Games in Grenoble.

SAINT MARTIN D’URIAGE – Centre Culturel Le Belvédère – 3.02-25.02.18 – Exhibition:

In 1968, the Olympic resort of Chamrousse witnessed the exploits of the French ski team, Fifty years later, the commune of St Martin d’Uriage, with the help of the COLJOG staged this exhibition as a way to relive the atmosphere and excitement of this Olympic venue.

GRENOBLE – Palais des Sports – 10-12.11.17 – Book Fair on Alpine literature

GRENOBLE – Cinéma Pathé Chavant – 6.02.18 – COLJOG’s documentary film “Generation Games”.

AUTRANS – 6.12-10.12.17 – International Mountain Film Festival

UNIVERSITY CAMPUS – 12.02-17.02.18 –

Conferences and workshops, PyeongChang fan zone, sport challenges, in collaboration with the University of Grenoble-Alpes and Labex- ITEM (Social change and Innovation in Mountain Territories)

URBAN RENOVATION

Urban modernisation is a hallmark of the 1968 Grenoble OG.

To celebrate its 50th anniversary, the Malherbe Maison de Quartier, the Main Press Centre for the 1968 Games in Grenoble, staged the opening of a giant fresco illustrating the Olympic history of Grenoble. Ideally located opposite the MC2, (Maison de la culture, also built for the Games), this fresco was created with the support and funding of social landlord GRENOBLE HABITAT, the local residents’ association. This monumental work will remain visible for decades to come.

GRENOBLE – February 2018: To mark the 50th anniversary of the Games in Grenoble, the USEP Isère continued the educational work done by the COLJOG in 2013 in partnership with the TAG (Transport Agglomération Grenobloise) – SMTC. The primary aim was to use digital communication (such as QR codes) to tell schoolchildren about the history of the Games in Grenoble through its architectural legacy viewable on tram route A, and follows the “ Voie Triomphale” which serves the Mistral Olympic Park.

USE OF OLYMPIC SYMBOLS & BRAND

For all celebrations, the logo of the 1968 Olympic Games was deployed on posters and communication media. A mention of the 50^th anniversary was added to the initial logo.

The cauldron in Grenoble was used again, with the flame reignited for the celebrations.

CHAMROUSSE – 23 January

Inauguration of the Place Henri Duhamel and the new site for the Olympic cauldron.

More information

The full case is available in printable version on the members’ portal.

In addition to the above description, the PDF version also gathers practical information including internal and external partners involved; finance and cost; use of the olympic brand; human resources and time; and contact details.

The World Union of Olympic Cities’ team remains at your disposal for any further information and contact’s facilitation at info@olympiccities.org

Additional resources can be found through the following links:

coljog.fr

www.50ansjogrenoble.fr

www.50ansjo.fr

Interview with Olivier Cogne, Director, Musée Dauphinois, Grenoble

http://www.olympiccities.org/interview-olivier-cogne/

Find more innovative ideas on how to Keep the Flame Alive

Celebrations Grenoble Act III

30 November 2020/in Grenoble - celebrations, Grenoble 1968, Winter Olympic Games /by Cem Gobekli

Grenoble 50th Olympic Anniversary

Olympic City: Grenoble
Country: France
Edition of the Games: 1968 Winter Olympic Games

2018

50th Olympic Anniversary

coljog.fr

Act III – Denouement

Legacy of the Celebrations

Linking Past, Present and Future

“Grenoble entered the modern world with the 1968 Olympic Games. At a time when all energies are geared towards building the Grenoble of tomorrow, the fiftieth anniversary of the Olympic Games is a unique opportunity to pay tribute to the transformations of yesterday’s Grenoble which today, is our common heritage.” Eric Piolle, Mayor of Grenoble.

Celebrations gave the public a chance to reconnect with their Olympic history. In addition, this event lent a new dynamic to the projects supported by the COLJOG for years to come: the creation of a dedicated Olympic space showcasing the existing legacy, renovation of the Paul Mistral Olympic Park and implementation of a pedagogical path, promotion of past through a documentary film and work with students and schoolchildren.

History & Story

A historical moment in the spotlight

The return of the PyeongChang athletes to Grenoble during the Celebrations

The French athletes returning from the PyeongChang Olympics were honoured in the capital of the Alps, during the celebrations of the fiftieth anniversary of the 1968 Grenoble Olympics. The circle was made complete, fifty years after the 1968 Olympic Games. And with a first, as the athletes returning from the Olympics traditionally land in Paris!

The 15 medalists in the spotlight were part of the party, including those who had already returned to France, such as Perrine Laffont, who won the very first medal of these Winter Games. The ceremony, chaired by sports minister Laura Flessel, already having visited Isère earlier in the day, began more than three hours later than foreseen, due to the late arrival of the champions coming straight from PyeongChang. All the available invitations were distributed, and the Convention Centre was full.,

Some PyeongChang medalists, Perrine Laffont, Julia Pereira, Marie Martinod, Pierre Vaultier, Maurice Manificat, Richard Jouve and Adrien Backscheider had returned earlier from Korea. In the first part of the evening, they revisited their Olympic journey and the rest of their season. They also answered a few questions from an enthusiastic, multi-generational audience.

Martin Fourcade, the head of the French delegation and the flag bearer for the opening ceremony, spoke to the crowd: “We are very happy to be here. We didn’t realise at all that there would be so many people. It’s amazing. With three titles in PyeongChang, the biathlete, located in the Vercors, equaled the record of Jean-Claude Killy in 1968, and left his mark on the Olympics.

Festivities continued the day after with a figure skating gala at the Sports Palace, in the presence of the dancing couple Gabriella Papadakis and Guillaume Cizeron, silver medalist in PyeongChang.

Zoom on an (extra)ordinary story

The Muséobus!

Read the annexed text for more information.

Feedback Section

Key Challenges

An opportunity not to be missed

The 50^th anniversary of an Olympic Games is a major milestone for cities and regions that want to reactivate their Olympic legacy. Fifty years after the Games, it is still possible to gather and involve former athletes, organisers, volunteers, and spectators who participated in the adventure. But the primary reason to organise celebrations is to transmit the history, the human values and the spirit of the Games to the youth and the next generation. It is also an avenue for the public to reinvest in their own region and to take ownership of the place where they live.

After rather limited celebrations for the 30^th and then 40^th anniversary, many volunteers and engaged people decided not to miss the 50^th anniversary opportunity.

A coordination challenge for the partners

Many actors were involved in the organisation of the 50^th anniversary of the Games: the COLJOG, the Department of Isere, the National and Departmental Olympic Committees, the City of Grenoble and the peripherical Olympic sites.

It was a real challenge to first mobilise and involve people and then to coordinate amongst the various involved sites and to set up a comprehensive agenda that could combine unique events with regular activities.

Evaluation

In assessing the success of the celebration, the attendance at the various events and the overall results speak for themselves:

GRENOBLE: Exhibition at the Musée Dauphinois, 100,000 visitors

ALPE D’HUEZ, Musée d’Huez et de l’Oisans, 3 Feb – 21 Apr: 15,000 visitors

GRENOBLE Autumn Fair, Alpexpo, 3 Nov – 13 Nov: 55,000 visitors

VILLARD DE LANS, Maison du Patrimoine 23 Dec – 21 Apr: 11,500 visitors

GRENOBLE Feb, 12,000 “Shuss mascott” luck charms for the Epiphany celebration

GRENOBLE, Office de Tourisme, guided tours, 2 Feb – 5 Apr: 12,000 visitors

GRENOBLE, Palais des Sports, 6 Feb – 25 Feb (including ice hockey and figure skating show and Welcome ceremony for the French athletes returning from PyeongChang Olympic Games: 40,000 visitors

GRENOBLE, Jardin de Ville, Treasure Hunt, 2 June,10,000 participants.

Not all data of attendance is available.

Replicability

The programme was based on a variety of activities: sport events, exhibitions, conferences, popular races, athletic competitions, tourist visits, etc. What made celebrations unique was the accumulation of activities, the multiple sites involved and the wide range of targeted people, from families to students, from school children to visitors, and from athletes to the whole region’s inhabitants. Taken individually, all of these activities can be replicated in other places for other celebrations.

More information

The full case is available in printable version on the members’ portal.

In addition to the above description, the PDF version also gathers practical information including internal and external partners involved; finance and cost; use of the olympic brand; human resources and time; and contact details.

The World Union of Olympic Cities’ team remains at your disposal for any further information and contact’s facilitation at info@olympiccities.org

Additional resources can be found through the following links:

coljog.fr

www.50ansjogrenoble.fr

www.50ansjo.fr

Interview with Olivier Cogne, Director, Musée Dauphinois, Grenoble

http://www.olympiccities.org/interview-olivier-cogne/

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Legacy Governance – Olympic Park Munich

21 October 2020/in Develop human capital and generate social cohesion, Governance, Munich 1972, Objectives, Promote a healthy and active lifestyle, Winter Olympic Games /by Cem Gobekli

Olympic Park Munich

Olympic City: Munich
Country: Germany
Edition of the Games: 1972

Since 1972

Munich

www.olympiapark.de

How Legacy Governance Started In Munich

Six days after the 1972 Olympic Games, the Olympic Park was already operational and hosted its first major Post-Games event. This shows both the preparation that was anticipated before the Games and the ability of resilience after the tragic events that happened during the 1972 Olympic Games.

More than 14,000 events have taken place in the Olympic Park since 1972. In 2019 alone, the park registered 4,3 million visitors, of which 2,9 million visited 417 events and more than 1,4 million visited the tourism and leisure facilities.

With this unique concentration and combination of different event and leisure facilities and corresponding attractions, the Olympic Park in Munich has developed to become one of the most important centers of its kind.

The Olympiapark München GmbH is an investment company 100% owned by the City of Munich.

The goal of the company is to operate the Olympic Park site and it’s functionally and locally connected facilities, including outdoor and auxiliary areas, and to conduct all business activities associated with this task.

Vision

The company’s motto is: Think and act in a creative, innovative, economic as well as customer- and future-oriented way. Its main tasks consist of acquiring and/or generating new events, keeping leisure facilities up-to-date and ensuring that the venues are in state-of-the-art condition.

The services which are offered by the Olympiapark München GmbH to its customers are of particular importance: The company’s expertise includes event organization, PR and media work, incentives, catering, ticket sales and marketing – services which are also partly provided and realized by business partners such as DO & CO München GmbH or München Ticket GmbH.

Beyond its international reputation as an event and leisure center, the Olympic Park also represents an important economic potential for the Bavarian capital.

Legacy is…

For the Olympic Park Munich, legacy is gearing the venues and facilities towards the future in a way that preserves a unique legacy.

What’s next?

Since almost 50 years, the Olympic Park has been the ideal platform for a wide spectrum of event and leisure facilities. And it should continue to be exactly that in the future. Especially with regard to the Olympic Stadium, the Olympiapark München GmbH focuses on important and economically promising events. It is also crucial to preserve the unique architecture, such as the Olympic tent roof as a hallmark of the city of Munich and at the same time making the venues and facilities ready for the future.

2020: Start of the application process for admission to the UNESCO World Heritage List

2022: 50^th Anniversary Olympic Games; The European Championships Munich 2022

2023 and the next years: further renovation and modernisation of the Olympic facilities. Operationally, the Olympic Park will focus its attention on important and economically promising events.

Objectives

Promote a healthy and active lifestyle

Olympic Park Munich is the best place when it comes to sports – no matter which time of the year. It offers indoor (Soccer arena, ice rink, swimming pool, a fitness studio and wellness facilities) and outdoor (Exercise Areas, tennis, mini-golf, inline skating, boat rental) high-level facilities promoting an active and healthy lifestyle. It also hosts sport clubs for team sports such as water polo, swimming, diving, underwater rugby, figure skating and ice dancing, ice hockey or short-track. It is a place made for families and young people.

Olympic Park Munich is a convinced promoter of action sports. For the last years, it has hosted the MUNICH MASH Festival. This event combines action sports such as skateboarding, BMX, wakeboarding and brings the special culture that comes with action sports to the people – creating a unique atmosphere. Dancing, listening to music, shopping or chilling – Olympic Park celebrates action sports! With over 100 entertainment stations for the visitors, music, art, culture and infotainment, MASH is a meeting point for everyone – interactive, entertaining, exciting, and informative for people of all ages.

Promote the City by leveraging its affiliation with the Olympic Movement

Olympic Park Munich is one of the landmarks of the City of Munich as the City’s development is closely linked to its Olympic history. The City is intrinsically linked to its Olympic history. The Games were a true success in terms of sport and are linked to the tragic part of History.

The park has also managed to take the best advantage of the unique architecture and offers various guided tours through the area (such as the architecture tour, of the spectacular roof that includes roof climb and flying fox as well are architecture tours.

Evaluation

219,6 mio. registered visitors; including 124,8 mio. visiting 14,324 sports, cultural and commercial events since 1972;
About 94,8 mio. guests of the recreational and tourist facilities.

Key Challenges

Keeping high-level facilities

From 2007 to 2020, the Olympic Hall was renovated and modernized during the daily event operations. Under the management of the Stadtwerke München Services GmbH (the client), new kiosks, new telescopic grandstands, a new ceiling, new VIP areas, a new truck departure area and new building services were installed. In addition, the display technology was expanded and modernized. A new restaurant Club/Coubertin with a beer garden was built. The new “Small” Olympic Hall was opened in 2011 and many other renovation works were carried out, which above all serve to save energy. For visitors and customers, this renovation means: more service, more comfort and an even wider range of events.

Before the modernisation, the Olympic Hall had already been used for 35 years. The planning of the hall goes back even further. Despite ongoing maintenance and modernization work over the past few decades, a building of this age can only meet the requirements of a modern event if its technology is the current state of the art. Even more when a venue plays in the top league of event venues. Therefore, the renovation was absolutely necessary for functional and technical reasons and can be seen as a clear signal for a successful future of the Olympic Park.

Maintaining political will

As a an investment company 100% owned by the City of Munich, the long-term political challenge is to keep the City of Munich as the owner of the Olympic Park. Also to secure financial support for necessary measures in the future. In 2022, the Olympic Park will celebrate its 50 years anniversary of the Olympic Games Munich 1972. The highlight with regard to sports will be the European Championships Munich 2022, the biggest multisport-event held in the Olympic Park after the Olympic Games with 9 sports in total. Hosting over 4.500 athletes, Olympic Park Munich will be in the center of attention, showing its attractiveness and connecting with its Olympic past in a forward –looking perspective.

Key learnings and recommendations

Diversify the offer

Of particular importance are the services that the Olympiapark München GmbH offers its customers: The company’s expertise includes event organization, PR and media work, incentives, catering, ticket sales and marketing – services which are also partly provided and realized by business partners such as DO & CO München GmbH or München Ticket GmbH.

Beyond its international reputation as an event and leisure center, the Olympic Park also represents an important economic potential for the Bavarian capital. Large events such as MUNICH MASH 2014/15/16/17/18/19, X-Games Munich 2013, UEFA Champions League Festival incl. Women´s Final 2012, the European Athletics Championships in 2002, the concert of the 3 Tenors in 1996, the Davis Cup final 1985, the basketball finals in 1989 and 1999, the Compaq Grand Slam Tennis Cup in the years 1990-1999, or the guest performances of “Holiday on Ice” (since 1972), shareholder meetings held by major companies (Allianz, BMW, Siemens), exhibitions and large outdoor events (e.g. FIFA Fan Fest 2006, Festivals) as well as numerous additional events have contributed to the prosperity especially of the retail and tourist industry. Not to mention the positive marketing and promotion effects that events of such caliber generate for the City of Munich and its tourist industry.

Keep high profile through cooperation with business enterprises

To secure and further extend the extraordinary diversity of leisure facilities and the economic existence of the Olympic Park in the future, an unprecedented cooperation of high-profile business enterprises in the field of event center marketing was founded in 1992 – the “Treffpunkt Olympiapark” (“Meeting Point Olympic Park”). The intention of this pool of sponsors is to make use of the communication potential of the Olympic park That way, the cooperating parties benefit from the fascination and the high experience value of the Olympic Park. At the same time, the financial means obtained by the partnerships will be used for acquiring new, attracting top events and for improving the parks’ infrastructure.

In the current business year 2020 the “Meeting Point Olympic Park”, which is supported by the S&K Marketingberatung GmbH, is made up of the following companies: AOK Bayern, BMW, Coca-Cola, Airport München, Langnese, Leonardo Hotels, Lotto Bayern, Münchener Brauereien and Stadtsparkasse München.

More information

The full case is available in printable version on the members’ portal.

In addition to the above description, the PDF version also gathers practical information including internal and external partners involved; finance and cost; use of the olympic brand; human resources and time; and contact details.

The World Union of Olympic Cities’ team remains at your disposal for any further information and contact’s facilitation at info@olympiccities.org

Additional resources can be found through the following links:

www.olympiapark.de

Find more innovative ideas on how to Keep the Flame Alive

Legacy Governance – Innsbruck

9 June 2020/in Develop human capital and generate social cohesion, Governance, Innsbruck 1964, 1976 YOG 2012, Objectives, Promote a healthy and active lifestyle, Winter Olympic Games /by Cem Gobekli

innsbruck-tirol sports GmbH

Olympic City: Innsbruck
Country: Austria
Edition of the Games: 1964, 1976 Olympic Winter Games, 2012 Winter Youth Olympic Games

Since 2012

Innsbruck and Tirol

https://innsbrucktirolsports.com/

How Legacy Governance Started In Innsbruck

Innsbruck is the capital of the Tyrol, one of the best-known tourism regions and most popular holiday destinations in the Alps. Since the Olympic Winter Games in 1964 and 1976, the region has been famous for its great competence in organising major (sport) events. Innsbruck attracts millions of visitors every year. In the last few years, many European and World Championships, multiple multi-sport events, and various world cup events have been carried out. After hosting the 1^st Winter Youth Olympic Games in 2012, Innsbruck became the first Olympic City that hosted the Olympic Games three times.

Due to its unique hospitality and excellent infrastructure, Innsbruck and Tyrol have the perfect preconditions for being a world-class host city and region.

innsbruck-tirol sports GmbH (ITS) is a not for profit company, formed from the legacy of the 1^st Winter Youth Olympic Games 2012 in Innsbruck, Tyrol. The idea behind the company is the conservation and the further development of knowledge which was accumulated during the organisation and realisation of the Youth Olympic Games and all other major sport events organised since. ITS actively promotes the Olympic values and the well-being of every individual. ITS is constantly maintaining and extending the existing sports network and services for not only regional but (inter)national federations and partners.

Since the successful staging of the 1st Winter Youth Olympic Games in 2012, ITS has introduced many initiatives in the areas of trending sports, school sports, winter sports and biking. The organisation is working closely together with the governing body of the regional schools of Tyrol, clubs and associations and are pleased with the continuous and sustainable further development in this area. In January 2016, ITS organised the International Children’s Winter Games, the only major sport event for pupils and young people between 12 and 15 years of age recognised by the IOC. It was also the first multi-winter sport event conducted entirely as a “green event”. In 2018 the ITS organized the UCI Road World Championships and the largest mountain-bike festival in Europe: Crankworx. Just recently, the company also added the world record multi-winter sport event – with the most participants ever – at the Winter World Masters Games 2020 to their portfolio. All this hand in hand planning towards a stringent strategy has helped to keep costs low and reuse some of the concepts but especially continue to adapt and learn from one event to the other. Nearly all of the aforementioned events have had the most efficient operating budgets in the past decade and one of the best examples for saving costs is best displayed with the ongoing active voluneerteam.tirol!

Vision

The company’s motto is: “We want to acquire, develop and organise (major) sport events, learn and share through transfer of knowledge programmes and help create benefits for the local population / communities through sustainable approaches, sports programmes and most efficient (public) spendings”.

Legacy is…

Building upon major events, such as the Youth Olympic Games or the UCI Road World Championships to maintain high-level facilities and develop local skills for the region to enhance its capacity in organising other major events (International Children’s Games in 2016, Winter World Masters Games in 2020).

ITS has also stressed the importance of a green legacy and has received numerous green certificates – Green Event Tirol and Green Event Austria – for most of their sports events such as the International Children’s Games, the Tyrolean School Winter Games, Freestyle am Landhausplatzand the UCI Road World Championships.

What’s next?

In the long term, ITS aims at continuous development of its own events in the area of sport for young talents and acquiring and implementing new major (sports) events in Innsbruck and the Tyrol.

Next steps are the following:

Organise Crankworx until 2022.
Set up multi-year plan in the making for further bike developments.
Concentrate on Alpine sports competence strategy in the making until end of 2020.
Secure further private and public financing.

Objectives

Promote a healthy and active lifestyle

Innsbruck is an ideal location for both winter sports and summer activities. The place itself is a capital to be preserved and like no other city in the world combines an urban with an alpine flair. The breath-taking nature and landscapes of the Tyrol offer various possibilities for sports and leisure activities. The City offers a four-season programme of activities for all generations. In addition, ITS stresses the importance of a sustainable approach in all approaches and events that ITS promotes. Many types of sport are dependent on the quality of natural landscapes. The delicate ecosystem and precious landscapes have to be protected and preserved for future generations. This is the only way to maintain the opportunity of sports and leisure activities as well as recreation in nature, and to protect the environment.

After successfully initiating some best practice models during the YOG (reusable tableware, cup rental, furniture of the Olympic Village, etc.), ITS has been continuously working together with other institutions on projects to enable environmentally-friendly and resource-conserving major (sport) events. Together with the Green Event Tirol Initiative, ITS is promoting new projects which meet the “Green Event” criteria.

Events such as Innsbruck 2016 International Children’s Games and the yearly happening Freestyle Days at the Landhausplatz have been awarded as “Green Event Tirol”. The 2018 UCI Road World Champions also received the Green Event Austria Award.

Develop human capital and generate social cohesion

Volunteers’ engagement make events possible. The efforts of our volunteerteam.tirol amounts to more than 250.000h in the last 8 years. Involving all ranges of the population is at the heart of every ITS work. ITS developed the 1^st Online Volunteer Platform in Austria and is a pioneer in this area. ITS looks forward to supporting and servicing different major (sport) events in the coming years together with many motivated volunteers. The community building which has happened here is an example for other areas such as youth sports.

Being a volunteer dos not only mean giving but also receiving something in return. It allows to meet many other people from different countries and cultures, to be an important connection between all the players and to ensure a successful event. The fields of activity for volunteers are diverse and exciting. In addition to supporting the execution of sport competitions, the volunteers take care of the participants and guests, ensure the smooth operation of transport, catering, ceremonies and side events, as well as representing the event to the general public. Volunteers have the chance to use their skills and experiences as well as build new ones. Through the strong ties with universities and schools, ITS has also managed to set up a career ladder from recruiting young professionals and even Volunteers up until Team Leaders, Project Managers or Head of Functions.

Evaluation

Figures speak for themselves.

Per capita overnight stays make the Tyrol region one of the most touristic regions in the world. A third of all tourism nights of Austria. With approx..55% in the Winter season;
All Sport Events held have been followed closely with survey and economic impact studies. Over € 80 mio have been contributing to the local economy; half of it happened with the UCI Road World Championships

Key Challenges

Political challenges

New city government and budgeting cycle.
Events still a major role but pause needed with respect to public spending on “traditional” major international sports events, as a huge amount happened in the last 5 years.
Now with new Mayor, new focus and budget consolidation phase. Uncertainty on how the standpoint towards international (major) events is coming and how regional and city governments are willing to invest in further international major events.
New Holding for the region has been founded; likelihood to combine functions and further companies. Uncertainty on strategy timeline.

Ensure balance between major events and long-term challenges

TV-output and catalyst for developments (tourism, infrastructure etc.).
Organising and developing more events of our own and a stronger focus on regional developments and Events.
More Green events (Freestyle days and ICG 2016 certified Green events Tyrol; Green Event Austria Award for 2018 UCI Road World Champions).
Promoting the Olympic values and the well-being of every individual.

Key learnings and recommendations

Ensure a sound network of public and private partners

Working with involved partners is essential, both from events and long-term projects.

Therefore, maintaining and extending the existing (sports) network is key for further developments. However there also needs to be a stronger shift towards private funding of elite sport events in conjunction with international federations etc.

Also the need for more flexibility in setting up new strategies towards ever changing political developments has become apparent. A combined approach from all sport clubs/federations and partners of the sporting industry is needed to manifest the need and relevance of Sport. A stronger focus on local, youth and physical activity promotion is one of the future priorities.

More information

The full case is available in printable version on the members’ portal.

In addition to the above description, the PDF version also gathers practical information including internal and external partners involved; finance and cost; use of the olympic brand; human resources and time; and contact details.

The World Union of Olympic Cities’ team remains at your disposal for any further information and contact’s facilitation at info@olympiccities.org

Additional resources can be found through the following links:

https://www.innsbrucktirolsports.com

https://www.volunteerteam.tirol/

Find more innovative ideas on how to Keep the Flame Alive

Legacy Governance – Lillehammer Olympic Park

9 October 2019/in Governance, Lillehammer 1994, YOG 2016, Objectives, Promote a healthy and active lifestyle, Promote the city by leveraging its affiliation with the Olympic Movement, Winter Olympic Games /by Cem Gobekli

Lillehammer Olympic Park

Preliminary remarks

As you may have seen, two governance cases are dedicated to Lillehammer. Reasons that support this choice are twofold. First, Lillehammer hosted two editions of the Games. If the latter built upon the former to deliver great Games, it also produced its own legacy and consequently, structures to deal with it. Second, as legacy is about both venues and facilities at one side and education, knowledge transfer and experience sharing at the other side, two different cases were necessary to encompass various ways Lillehammer manages its Olympic legacy(ies). Inherited from the 1994 Games, the Lillehammer Olympiapark is a structure run by the municipality of Lillehammer that takes care of the majority of Olympic venues and events. The Lillehammer Olympic Legacy Sports Centre is an emanation of the Norwegian Sports Federation and Olympic and Paralympic Committee and is a direct legacy of the YOG.

Obviously, many bridges and crossovers exist between these structures and collaboration and common understanding are key. The big picture also encloses the Norwegian Top Sports Centre of the Innland region dedicated to elite athletes (Olympiatoppen Innlandet), the University, the Olympic Legacy Studies Centre as well as the remaining Olympic venues run by other municipalities or private companies. With all these partners involved in managing Lillehammer’s Olympic legacy, clusters (venues, events, training, research, etc.) facilitate organisation and legacy management

Olympic City: Lillehammer
Country: Norway
Edition of the Games: 1994 Winter Olympic Games

Since 1990

Lillehammer & the region

https://olympiaparken.no/en/

How legacy started In Lillehammer

“The XVII Winter Olympics did not exist. Norway did not exist. These were the fairy-tale Games, drawn from the imagination, staged in the pages of a children’s book. They could not exist. Reality cannot be that good!”.

Lillehammer hosted the 1994 Winter Olympic Games, only two years after the 1992 Albertville Winter Olympic Games. Lillehammer inaugurated the new cycle of Winter Games alternating with Summer Olympic Games every two years.

Lillehammer Games remain in collective memories as successful human-sized Games with high environmental and sustainability standards. Twenty-five after the event, facilities are still in use and the housing built for the Games hosts more than 4000 students. The general assessment was that the 2016 Youth Olympic Games would not have been possible without the 1994 Games facilities and experience.

Today, Lillehammer Olympiapark AS is in charge with managing the Olympic venues, keeping them up level, and organising events. It is in charge with five Olympic venues: Lillehammer Olympic Bob and Luge Track, Birkebeiner Ski and Biathlon Stadium, Lysgårdsbakkene Ski jumping Arena, Kanthaugen Freestyle Venue, and Håkons Hall.

The corporate mission is defined as: “Based on the interests of the Lillehammer society and with a business approach the company shall own, operate, maintain and develop venues built for the Lillehammer’94 Olympics and activities naturally related.”

Vision

Legacy is…

Legacy is all the activities that takes place in the Lillehammer society that wouldn’t take place without the Olympic Winter Games 1994. For the society of Lillehammer, the three following areas of legacy has been the most important:

The position (internationally known as an Olympic City).
The educational institutions (the Norwegian High School of Elite Sports, and the Innland University of Applied Sciences).
The Winter Olympic Venues utilized as multi-purpose venues

What’s next?

Lillehammer Olympic Park aims to be a venue for memorable moments and experiences.

Facilities are of tremendous importance for everyday life in the local community, where all athletes and tourists to sports teams and athletes are active users. Due to unique capacity and infrastructure, the Park attracts both tourists, national and international events and major training sessions. The company’s main task is to facilitate the greatest possible activity, not only in the facilities, but also in the local community. Lillehammer Olympic Park strongly contributes to realise the regional vision to be the most complete winter sports region in Europe.

Objectives

Promote the City by leveraging its affiliation with the Olympic Movement

The Olympic Park works towards the acquisition of sports, cultural and corporate events. The company was heavily involved in the bid for the 2016 YOG, and the bid process for the 2014 and 2022 OG. The company has also initiated and conceptualized several other events, especially mass events targeted to youth.

The company have been involved in (but not in charge off) the celebrations of the 10, 20 and the recent 25-year anniversary since the Olympics in 1994. Besides, the company has been an important player in the establishment of the “Torch Awards” where the region honours their inhabitants, the institutions and the business every second year.

Promote healthy and active life style

Based on the interests of the Lillehammer society and with a business approach the company owns, operates, maintains and develops venues built for the Lillehammer’94 Olympics and activities naturally related.

Running winter infrastructures into 365 days a year offer is a challenge. The Park offers free public recreational facilities (XC skiing, family sledging, park activities, etc.)

Winter sport strategic planning process was set up in 2005. The City is also involved in reflection about potential bid for the Olympics 2030, Global Active City, regional partnership, etc.

Evaluation

Evaluation of the Games and its legacy are based on concrete results:

Lillehammer University College grew from 700 students to 5.200 student. Growth is visible in all areas, but specially related to TV and media production, film production (due to the infrastructure from the MMC) and sports related education.
Cultural institutions and buildings built for Lillehammer’94 are well kept and developed
Approximately 8.000 – 10.000 cabins, apartments and second homes were built in the Lillehammer region. They are mainly connected to the alpine venues and mountain resorts focusing on Nordic skiing. The Olympic brand Lillehammer is one of the main reasons to be attractive, but also upgraded infrastructure (roads, railways, etc) and cultural activities played an important role.
Growth in tourism has occured after the Games, but less than expected.

In 2019 is launched a research process focusing on the long term legacy (25 years after). Most of the legacy is from the period 2000 – 2019.

Key Challenges

Planning processes to be short and efficient.

Short timeline from the time Games was awarded until the Games time.Very close collaboration between several public organisations is required (municipality, county, government, etc.). Cross political collaboration and agreements is key. Almost all political parties supported the process

Continuous scepticism

Scepticism remains among approximately 50% of the inhabitants in the region.

Not really solved. In fact more positive inhabitants in other parts of the country
Seriously focusing on the cases most criticized, and employing people from critical organisations to help the LOOC to solve critical issues.
Involvement of the entire country in cultural programs, design programs, development programs, etc.
Environment and sustainability early defined as an important part of the concept

Challenges to determine the sites

At the time of the Games’ preparation, there were fights related where to locate the different venues, and two much temporary installations. It is of tremendous importance for the post-games era.

Early decision to involve the neighbour cities (Gjovik and Hamar) to secure a sustainable post-Olympic use (Lillehammer was to small to keep all venues after the Games). Speed skating, Figure skating, Short track and one Ice hockey venue located outside Lillehammer
MMC/RTV Centre early decided to be converted to the future University College
- Media village converted to student apartments to support the increasing number of students (40%). Rest of the media village was built as moduls and sold as student apartments to other parts of the country
Athletes village built to be sold in the private market after the games. Service buildings in the athlete village converted to centre for elderly people and a church (disco in the athletes village, now a church celebrating their 25 years anniversary next weekend)
The LOOC was not focusing at 4 season winter sports venues. This issue (problem) was left to the legacy organisations but followed by a post Olympic fund (approximately 40 mill Euros – 25 of them targeted to the sport venues).

Key learnings and recommendations

Strong legacy thanks to successful Games

The main reason for the success of the Games was the weather, very good operational plans and the huge interest from the Norwegian spectators.

A value based planning process followed by a strong venue based organisation.
Affordable tickets
Transport and traffic plans that worked
A lot of local families opened their homes to accommodate spectators and sponsors
The very special atmosphere was also a result of such a big scale event in a small and cosy city. The Olympics took over the entire city in a positive way.

A closer connection should be established between the legacy organisations and the Olympic Games Organising Committee.

For the future, every Organising Committee should establish a role CLO (chief legacy officer) to be a part of the executive management group.

Venues built to host a mega event needs to be adjusted to fit the daily needs.
Tourism and retail industry should not get access to legacy funds (to much money spent the first 3 – 5 years)
Accept that the legacy is a long-term project/process. Growth will not come the first 5 years.

Get prepared to adapt facilities and venues to local needs

Local, regional and national politicians needs to be told that Olympic sport venues will not be profitable.
To much discussions related to funding is exhausting and kills the creativity
Focusing on creating as much activities as possible should be the main role of the legacy organisations.
All sport venues today are accessible to the local population, and at the same time certificated at an international level for competitions
All sport venues are defined as multi-purpose venues and are not limited to sports. It is important to be able to utilize their attraction, size and infrastructure.
It is essential to recognize that winter sport is a 4 season activity. Today Lillehammer is the number 1 place to go for a young talented athlete. The tailor made combination between education and training from high school to university is extremely important.

More information

The full case is available in printable version on the members’ portal.

In addition to the above description, the PDF version also gathers practical information including internal and external partners involved; finance and cost; use of the olympic brand; human resources and time; and contact details.

The World Union of Olympic Cities’ team remains at your disposal for any further information and contact’s facilitation at info@olympiccities.org

Additional resources can be found through the following links:

https://olympiaparken.no/en/

Lausanne 2020 Youth Empowerment

Description of the Project

Objectives

.

Evaluation

.

Key Challenges

.

Key Learnings & Recommendations

Sarajevo

How Legacy Governance Started In Sarajevo

Vision

Objectives

Evaluation

Key Challenges

Key learnings and recommendations

Japan Sport Council

How Legacy Governance Started In Tokyo and Japan

Vision

Objectives

Evaluation

Key Challenges

Key learnings and recommendations

Richmond Olympic Oval

How Legacy Governance Started In Richmond

Vision

Objectives

Evaluation

Key Challenges

Key learnings and recommendations

Grenoble 50th Olympic Anniversary

Act I – Exposition

Grenoble 50th Olympic Anniversary

Act II – Climax

Factual Data

Inventory of Activities

Grenoble 50th Olympic Anniversary

Act III – Denouement

Legacy of the Celebrations

History & Story

A historical moment in the spotlight

Zoom on an (extra)ordinary story

Feedback Section

Key Challenges

Evaluation

Replicability

Olympic Park Munich

How Legacy Governance Started In Munich

Vision

Objectives

Evaluation

Key Challenges

Key learnings and recommendations

innsbruck-tirol sports GmbH

How Legacy Governance Started In Innsbruck

Vision

Objectives

Evaluation

Key Challenges

Key learnings and recommendations

Lillehammer Olympic Park

Preliminary remarks

How legacy started In Lillehammer

Vision

Objectives

Evaluation

Key Challenges

Key learnings and recommendations

Olympic Cities

Contacts

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