Celebrations Qingdao Act III

Qingdao – 10th Anniversary of the 2008 Beijing Olympic Sailing Competition

Sailing_Competition_2018©Qingdao
  • Olympic City: Qingdao
  • Country: China
  • Edition of the Games:Beijing 2008 Summer Olympic Games, Host of the Sailing Competitions
2018
10th Anniversary

Act III – Denouement

Legacy of the Celebrations

Linking Past, Present and Future 

The High-Level Dialogue has as major output the Qingdao Consensus, released at the closure of the conference. The text urges carrying forward the Olympic culture and spirit.

Annex 2: Qingdao Consensus, released in Qindgao on August 12, 2018

“We, representatives at the “High-Level Dialogue on the 10th Anniversary of the 2008 Qingdao Olympic Sailing Competition”, gathered in Qingdao in August 2018, to discuss topics relating to the present and the future of Olympic cities including the promotion of the Olympic culture, the utilization of the Olympic legacy, the development of the sailing sport, and city branding under the theme of “Olympics Adding Charm to the City”, and have reached the following consensus.

-Promote the Olympic culture and carry forward the Olympic Spirit. The Olympic Games, as a global platform for international exchange and interaction in economy, science and technology, culture, education and health, is an important vehicle for host cities to present the culture of its country or region to the world. This dialogue has gathered a large number of famous domestic and international guests from international organizations, Olympic cities and sailing events organizing committees. With the objective of promoting the Olympic culture and carrying forward the Olympic Spirit, we will strengthen the exchange and cooperation among all sides and share the development of the Olympic Movement and the sailing sport.

-Build the brand of the city and make it better known in the world. In recent years, China has made remarkable accomplishments in the sailing sport. Sailing is developing fast with strong momentum across the globe. All parties agree to strengthen exchanges and interactions with IOC, World Sailing and other international sailing organizations. Qingdao, as a host of Olympic sailing competitions, has become a famous sailing city of China. Sailing sport has indeed made the city more vibrant, more fashionable, and more attractive.

-Create a sound atmosphere for the development of sailing sport, bring in and host more well-known international sailing events. To realize sustainable development of the sailing sport, multiple measures should be taken in such areas as the supportive policies, dock infrastructure, popularization of sailing among youngsters and the general public, etc. High-end international sailing events should be brought in. Efforts should also be made to foster independent trademark sailing events with wide international influence. Through holding leisure sailing and other marine sport events, we look to make sailing sport part of a fashionable lifestyle, and enable the Olympic accomplishments to benefit the city’s development.

-Promote the exchange and cooperation among cities, events, organizations and clubs. “High-Level Dialogue on the 10th Anniversary of the 2008 Qingdao Olympic Sailing Competition” offers a high-end platform for in-depth discussions on topics such as the promotion of the Olympic culture, the utilization of the Olympic legacy, the development of the sailing sport and city branding. All the participants agree that we should support the sailing events and international exchange activities held by one another, actively sign cooperation agreements in specialized sailing area. Staring from now, we should jointly build a platform for exchange and contribute to the development of sailing in the world.

We wish the “High-Level Dialogue on the 10th Anniversary of the 2008 Qingdao Olympic Sailing Competition” a complete success. We call for thorough review of the outcomes of the dialogue and sharing of best practices for Olympic city development. We will closely communicate, exchange and cooperate with each other so that we can better realize the wonderful vision of “Olympics Adding Charm to the City”.

History & Story

A historical moment in the spotlight

Story 1

Yin Jian, Vice Principal of Sichuan Water Sports School and champion of RS-X Women’s Windsurfer at the 2008 Beijing Olympic Games joined in the High-Level Dialogue and shared her story. She said that she participated in the Olympic Sailing Competition in Qingdao only ten years ago, and now Qingdao has become a well-known Sailing City. The successful hosting of the Olympic Sailing Competition and the inheritance of the Olympic spirit in the subsequent 10 years have helped Qingdao draw the attention of the world. At the Qingdao Sailing Competition in 2008, Yin Jian had an average start, and the contestants from Spain, Italy and Britain were in the first group. After passing the first buoy, Yin Jian was in fourth place; then after the second, third and fourth buoy, she dropped to fifth place, while the Italian contestant raced to first place at the fourth buoy. If the situation would have continued, the Italian contestant would have won the gold medal. However, “an obstacle sliding route” was added after passing the buoys in the windsurfer race of that Sailing Competition, which gave Yin Jian more time. Finally, at the end of the “obstacle sliding route”, the Spanish and the British contestants bumped into each other when bypassing the buoy, so Yin Jian seized the chance and surpassed the Spanish contestant. Finally, Yin Jian won the gold medal, China’s first gold medal in the sailing races.

Story 2

A unique awarding ceremony of Sailing Competition on the sea, Princess Anne gave a pithy remark.

Under the proposition of the International Sailing Federation and approved by the IOC, Qingdao built an awarding platform on the sea in the minor harbour of the Olympic Sailing Centre. The offshore platform was only dozens of meters away from the main breakwater where the audience was located. The audience was able to enjoy a panoramic view of the awarding ceremony. Guided by the usherette, the medal presenters gave the audience quite a surprise, with the ones for medals of Yngling class races being an honorary IOC member and the former King of Greece Constantine and the one for Finn class races being IOC member HRH Princess Anne of Great Britain. Princess Anne’s words left a deep impression on a female contestant named Sarah in the Yngling class race, “Having undergone a hard past, you are now surrounded by glory.”

Zoom on an (extra)ordinary story

Evoking and sharing one’s own memories of the Olympic Games creates emotional moments and mental pictures that contribute to collective pride and joy. To know more about the special activity proposed to the organizing team, read the annexed text!

Feedback Section

Key Challenges

Constant supervision

The work on hosting a large-scale international professional dialogue started in 2017, with a long preparatory period and wide time span, and involving many departments and attendees and lots of details. Efforts are required to overcome slackness to follow and implement the work persistently.

Anticipation required to secure international invitees’ participation

The invited international guests are mainly people in charge from major international organizations such as the IOC and World Sailing. Invitation plans should be made in advance and repeated communication and adjustments should be made to the setting of the agenda and speech content

Evaluation

The venue layout, design and expression forms of the High-Level Dialogue were all displayed according to international standards; the event planning, reception service and marks and guiding signs were all in line with international standards.

Replicability

In the next 10 years, high-level discussion and dialogue on the inheritance and development of Olympic legacy will continue to be held as an important basis for Qingdao’s further efforts in building a world-renowned Sailing City.

Commemoration activities on Qingdao Olympic Sailing Competition will continue to be held on an annual basis. Efforts will be made to incorporate sailing and Olympic spirit into diverse aspects of city life through brand and project cooperation, and other measures, so as to contribute to the city’s sustainable development and the construction of an international metropolis.

We all agree that the high-level discussion and dialogue activities, the brand evaluation and the themed video production and commemorative event can be popularized and replicated in other Olympic cities.

Pictos_information

 

More information

 

The full case is available in printable version on the members’ portal

In addition to the above description, the PDF version also gathers practical information including internal and external partners involved; finance and cost; use of the olympic brand; human resources and time; and contact details. 

The World Union of Olympic Cities’ team remains at your disposal for any further information and contact’s facilitation at info@olympiccities.org 

Additional resources can be found through the following links:

www.qdsailing.org

Wechat Official Account: Sailing City Qingdao

Celebrations Qingdao Act II

Qingdao – 10th Anniversary of the Beijing 2008 Olympic Sailing Competition

 

Sailing_Competition_2018©Qingdao
  • Olympic City: Qingdao
  • Country: China
  • Edition of the Games:Beijing 2008 Summer Olympic Games, Host of the Sailing Competitions
2018
10th Anniversary

Act II – Climax

Factual Data

Events’ Format

The High-Level Dialogue on the 10th Anniversary of the 2008 Qingdao Olympic Sailing Competition

Conference with 200 high-level participants.

Duration

1 day: Aug. 12th, 2018.

Location

Ocean Hall of InterContinental Qingdao (Olympic sub-village of 2008 Qingdao Olympic Sailing Competition). After the competition, it was transformed into five-star hotel, the InterContinental Qingdao.

Partners

Hosts:

Chinese Yachting Association

Beijing Olympic City Development Association

Qingdao Municipal Government

Qingdao Major International Sailing Events (Festivals) Organizing Committee

Organizers:

Qingdao Municipal Sports Bureau

Qingdao Olympic Sailing City Development Association

Qingdao Yachting Association

Qingdao Tourism Group

Qingdao Administration Centre of Sailing Sport

Mobilisation & Visibility

A total of 200 people attended the Dialogue, including representatives from the IOC, World Sailing, sailing organizations and Olympic cities of relevant countries, organizing committees of international major sailing events, as well as representatives from the Sports Equipment Centre of General Administration of Sport of China, provincial and local sport industries, ship-building companies, and yacht clubs.

Great efforts were made to advance the preparatory work of the High-Level Dialogue, with the core staff of Qingdao Major International Sailing Events (Festivals) Organizing Committee as the main force and the Sailing City Qingdao International Promotion Pioneer Team as the core. Over ten volunteers from colleges and universities in Qingdao were recruited to work on the organization and preparation of the Dialogue with the help of the Qingdao Municipal Youth League Committee. Were invited: representatives from the international organizations such as the IOC, the World Union of Olympic Cities, World Sailing and International Sailing Schools Association, representatives from Beijing Olympic City Development Association and the Beijing Organizing Committee for the 2022 Olympic and Paralympic Winter Games, Yin Jian, champion of RS-X Women’s Windsurfer at the 2008 Beijing Olympic Games, representatives from Olympic cities such as Kiel in Germany (Olympic Sailing City 1936 and 1972 Summer Games), and representatives from sailing event partners such as the Clipper Round the World Yacht Race and Extreme Sailing Series. Target was put on speakers in the field of the use and activation of Olympic legacy.

Domestic, international and overseas Chinese media coverage was coordinated through the Information Office of the Qingdao Municipal Government and the Overseas Chinese Affairs Office of the Qingdao Municipal Government.

Major coverage was conducted by national and provincial media including People’s Daily, Xinhua News Agency, China Daily, Guangming Daily, Economic Daily, Dazhong Daily and Shandong TV. The event also received extensive coverage from media such as Qingdao Radio and Television Station, qingdaonews.com,
Public Network, Tencent.com, NetEase Qingdao, Sohu.com, ifeng.com and Business Weekly.

Combination with another event

The High-Level Dialogue was the core content of the International Olympic Sailing Cultural Exchange Activities during Qingdao International Sailing Week – Qingdao International Marine Festival which is held annually in August.

2018 Qingdao International Sailing Week – Qingdao International Marine Festival was held from August 10 to 19 and included nearly 40 cultural and sport activities. According to incomplete statistics, more than one million tourists from all over the world visited Qingdao Olympic Sailing Centre during the event.

In order to further carry out the Olympic spirit and continuously build the city brand of Sailing City, Qingdao International Sailing Week was created in August in 2009 as the heritage of 2008 Qingdao Sailing Competition through drawing the experience of Kiel Week and other famous international festivals. In 2014, the Qingdao International Marine Festival – which was created in 1995 – was included in the Qingdao International Sailing Week.

Inventory of Activities

picto_sports90x90 SPORT

The High-Level Dialogue was dedicated to inheritance and use of Qingdao’s Olympic legacy, as well as the sailing industry and city brand development.

The speeches included “Development of Beijing and Olympic Legacy Inheritance and Innovation” by Liu Jingmin, Executive Vice President of Beijing Olympic City Development Association; “To be a Sailing City” by Axel Bauerdorf, Head of Sailing & Business Kiel-Marketing GmbH; and “Winning together, a Global Success Story: a Case-study of the 14-year Partnership between Qingdao and the Clipper Round the World Yacht Race” by Jonathan Levy, Director of Sponsorship of Clipper Round the World Yacht Race. Panel discussions included “Olympics, International Sailing Events and City Brand” and “Prospects of Expectations for the Marine Leisure Sports Industry”.

picto_activites_culturelles90x90CULTURE

The “Carrying on Olympic Spirit, Sailing in Qingdao” themed activity in commemoration of the 10th Anniversary of the Olympic Sailing Competition & the Awarding Ceremony of “Glorious Ten Years of Sailing City” was held to commend the events, people and enterprises that have made great contributions to the inheritance of the Olympic spirit and the development of sailing from 2017 to 2018 in Qingdao.

The following cultural events were organized:

– A photography show commemorating the 10th Anniversary;

– A comprehensive assessment of the development of Qingdao;

– A promotion film on the 10th Anniversary

picto_building290x90URBAN RENOVATION

Having attracted a constant stream of tourists from home and abroad, Qingdao Olympic Sailing Centre is appraised as the “National Coastal Tourism Leisure Demonstration Area” by National Tourism Administration.

After the Olympic Sailing Competition, the first Olympic Sailing Museum in the world was built. In 2018, the museum was renovated and transformed.

In 2018, the Qingdao International Conference Center was set up inside the Qingdao Olympic Sailing Centre, which became the main venue of Shanghai Cooperation Organization (SCO) Qingdao Summit. Qingdao once again attracted the world’s attention, manifesting the urban area featuring intermingled mountains, sea, city, and sails, and always leading the trend.

picto_brand_olympique90x90USE OF OLYMPIC SYMBOLS & BRAND

A special logo was designed for the 10th Anniversary of the Olympic Sailing Competition. It included the Olympic Rings.

The event received great support from the IOC and the World Union of Olympic Cities. Yu Zaiqing, Vice President of the IOC came to Qingdao to attend the dialogue and delivered a speech. The World Union of Olympic Cities assisted Qingdao in inviting guests to the area of Olympic legacy utilization. Though unable to attend the dialogue, the Union sent a delegation in September 2018 to carry out special inspection on Qingdao’s use of Olympic legacy.

The poster for the High-Level Dialogue on the 10th Anniversary of the 2008 Qingdao Olympic Sailing Competition was designed, which incorporated the Olympic Rings. A themed video on the 10th anniversary of the 2008 Qingdao Olympic Sailing Competition was planned and produced.

To get a more detailed view on activities, click on Annex 1.

Pictos_information

 

More information

 

The full case is available in printable version on the members’ portal

In addition to the above description, the PDF version also gathers practical information including internal and external partners involved; finance and cost; use of the olympic brand; human resources and time; and contact details. 

The World Union of Olympic Cities’ team remains at your disposal for any further information and contact’s facilitation at info@olympiccities.org 

Additional resources can be found through the following links:

Website: www.qdsailing.org

Wechat Official Account: Sailing City Qingdao

Celebrations Qingdao Act I

Qingdao – 10th Anniversary of the Beijing 2008 Olympic Sailing Competition

 

Sailing_Competition_2018©Qingdao
  • Olympic City: Qingdao
  • Country: China
  • Edition of the GamesBeijing 2008 Summer Olympic Games, Host of the Sailing Competitions
2018
10th Anniversary

Act I – Exposition

 

A focused discussion

“Olympics Adding Charm to the City” was the theme of the “High-Level Dialogue on the 10th Anniversary of the 2008 Qingdao Olympic Sailing Competition”. The programme focused on topics such as the inheritance of Olympic culture, the use of Olympic legacy, the development of the sailing sport, the building of the city brand, and the connectivity of the “Belt and Road” initiative to discuss the present and future of Olympic Cities from the perspective of city development.

Articulated around keynote speeches and thematic discussions, the High-Level Dialogue ended with the release of the “Qingdao Consensus”, an ambitious document that sets up the lines for the City’s future development built upon its Olympic past.

Vision and expectations of the Dialogue were to promote the development of the sailing industry and create new advantages for the blue economy; to make sailing part of a fashionable lifestyle and enable the Olympic accomplishments to benefit the City’s development with marine leisure sports such as sailing as the basis; and to take a globally-leading role in building the brand of Sailing City and help achieve the goal of a more open, modern, dynamic, and fashionable City through sailing.

Building the future on the Olympic history

The City of Qingdao fully integrates its Olympic connection with its current and future development. Therefore, the Dialogue aimed at:

– Linking past, present and future through dialogue; to discuss inheritance and use of the host city’s Olympic Legacy, sailing industry and city brand building;

– Linking Olympic History with development of the City and its related sport industry, investments and projects;

– Celebrating Olympism and its values through the Qingdao Consensus (released at the end of the High-Level Dialogue), which urges carrying forward the Olympic Culture and Spirit;

– Promoting the City by leveraging its affiliation to the Olympic Movement and encourage visitors to enjoy the Olympic history of Qingdao, experience and learn about the Olympic achievements, notably by visiting the Olympic Sailing Centre and the Olympic Sailing Museum;

– Further promoting Qingdao’s international reputation and influence through sharing Qingdao’s major efforts in the inheritance of the Olympic spirit and in building the city brand of Sailing City, formulating the development goals and work plan for the next ten years, and inviting guests from the IOC and World Sailing for analysis and demonstration during the High-Level Dialogue on the 10th Anniversary of the 2008 Qingdao Olympic Sailing Competition.

Promoting Qingdao as a world-renowned Sailing City

To do so, development plans are:

– To link Qingdao and sailing more closely through integrating the multi-level approach with diverse communication channels such as Internet, TV, newspapers and magazines, and adopting a flexible combination of multi-media to conduct integrated communication and a press campaign;

– To maintain the function of Qingdao Olympic Sailing Centre as a fashionable leisure tourism resort demonstration area in North China and promote the development of sailing tourism, trade, conventions and exhibitions, and catering industry;

– To show the world an Olympic Sailing Centre with a new look that integrates culture, tourism and sports.

– To comprehensively evaluate and sort out the results of the “opinions on developing the sailing sport” put forward by the CPC Qingdao Committee and Qingdao Municipal Government after the Olympic Sailing Competition through the High-Level Dialogue. Then summarise and popularise the experience and raise suggestions for improvements, so as to consolidate and improve the connotation of Qingdao as an open, dynamic, modern and fashionable international metropolis.

Pictos_information

 

More information

 

The full case is available in printable version on the members’ portal

In addition to the above description, the PDF version also gathers practical information including internal and external partners involved; finance and cost; use of the olympic brand; human resources and time; and contact details. 

The World Union of Olympic Cities’ team remains at your disposal for any further information and contact’s facilitation at info@olympiccities.org 

Additional resources can be found through the following links:

Website: www.qdsailing.org

Wechat Official Account: Sailing City Qingdao