Legacy Governance – LA84 Foundation

LA84 Foundation

  • Olympic City: Los Angeles
  • Country: United States of America
  • Edition of the Games: 1984 Summer Olympic Games
Since 1985
Locals
©Free Vector Maps

How Legacy Governance Started In Los Angeles

The LA84 Foundation, a legacy of the 1984 Olympic Games, transforms lives and communities through its support of youth sports programmes in the City of Los Angeles and Southern California.

The LA84 Foundation is a nationally recognised leader in supporting youth sport programmes and public education on the role of sports in positive youth development. The foundation, with 30 years of on-the-ground experience, has supported thousands of Southern California youth sports organisations through grant making, while also training coaches, commissioning research, convening conferences and acting as a national thought leader on important youth sports issues. LA84 levels the playing field so that sport is accessible to all children, while elevating the field of youth sports as an integral part of American life.

Sport matters as 71% of Los Angeles youth do not currently obtain the recommended amount of exercise each week; 42% of low-income youth in Los Angeles are overweight or obese, while in contrast, 92% of LA public high school athletes graduate.

The LA84 Foundation’s impact can be summarised as follows:

  • More than 3 million youth and their families are impacted;
  • 2,200 not-for profit partners support the Foundation;
  • 30,000 kids are reached annually through LA84 programmes;
  • 42% of total participation is female participation;
  • 75,000 coaches have been trained so far.

The LA84 Foundation is proud to support young athletes and coaches, while evaluating the socio-emotional, health and academic outcomes of youth sports. LA84 creates sports opportunities for all kids and promotes the importance of sports in positive youth development.

Vision

Legacy is…

“When people are inspired to work together for the common good, then good things happen”, Renata Simril, President & CEO, LA84 Foundation.

The LA84 Foundation is a living legacy of the 1984 Olympic Games. The foundation supports youth sports in Southern California through grant making, coaching education, infrastructure investment, thought leadership, and research.  In addition, the LA84 Foundation celebrates the Olympic Movement and Olympic Values by operating an extensive online sports library available to a worldwide clientele and maintaining a collection of Olympic artifacts and posters which are displayed at the foundation’s headquarters.

What’s next?

“I don’t think (LA84 Foundation) should have a legacy. It should do its job each year and think about how it can be better each year, how it can impact more people and more kids. Everything either progresses or retrogresses, and I think LA84’s role is to continue to break new barriers and to do some new things that help further its mission.“ Peter Ueberroth, Chair of LAOOC 1984, LA Foundation Report 2012-2014.

Objectives

Promote a healthy and active lifestyle

Sport matters, and above all, for the youth. It plays an essential role in promoting a healthy lifestyle, and has a tremendous impact on the life of the youth and their families. The Foundation supports youth sports in Southern California through grants to non-profit organizations that provide sports for youth. In addition, the foundation maintains an extensive online sports library; supports research on youth sports; and convenes meetings and conferences devoted to the examination of youth sports topics. The over-arching mission of the foundation is to eliminate the play-equity gap in youth sports. That is, the foundation works to ensure that all children regardless of family income, ethnicity, gender, and ability have the opportunity to participate in sport and reap the social, health and academic benefits associated with youth sports. Access to sport for all also implies an availability of sport facilities for all categories of people and the foundation invests in renewal and implementation of such facilities.

Promote social and constructive behaviour

Sport transmits essential values such as fair play, respect for rules, respect for peers, as well as pride in oneself and pride for the city. Education is the cornerstone of “living together” and sport is intrinsically linked to education.

The Foundation has placed education at the heart of its mission, making a significant investment in education through its library, research support, public op-ed postings on sports issues, and by convening thought leaders. Additionally, many of the youth sport programs that the LA84 Foundation funds through grants include an education component. The foundation particularly supports sports programming that intentionally seeks to provide benefits which transcend the field of play.

The foundation organises an annual Summit, a 350-person thought leadership conference that examines youth sports issues of interest to a national audience.

Through collective celebrations such as Olympic Day in the United States, the installation of plaques (funded by the LA84 Foundation) and the induction of Olympians Anita DeFrantz and Joan Benoit Samuelson into the Los Angeles Memorial Coliseum (Olympic Stadium in 1932 and 1984) Court of Honour, the Foundation contributes to the promotion of sport and Olympism-related values.

Evaluation

Figures speak for themselves and LA84 Foundation has achieved the following over more than 30 years:

  • More than 3 million youth and their families been impacted;
  • 2,200 non-profit partners support the Foundation;
  • 30,000 children are reached annually through LA84 programmes;
  • 42% of total participation has been female;
  • 75,000 coaches have been trained.

Through the number of kids helped, the number of grants distributed, participation inquiries and satisfaction questionnaires, LA84 has a solid understanding of its impact. The Foundation releases a biannual report.

Key Challenges

In the 1970s youth sports in Los Angeles faced the same problems that existed in most large US cities. Sporting choices were limited. Education and certification for coaches was few and far between. Most girls did not play formal sports. Young people with intellectual or physical disabilities had very few options for play. Fact-based evidence attesting to the importance of sport in young people’s lives was rare. And race, ethnicity and income tended to exclude low-income children and people of colour from sports that required expensive equipment, travel and membership in clubs, such as – aquatics, tennis, golf, skiing, rowing and cycling.

These problems existed throughout Southern California but were most acute in Los Angeles and other large cities. Therefore, in 1978, the City of Los Angeles signed a multi-party agreement with the IOC, NOC, and the OCO to establish a private foundation devoted to improving youth sports in Southern California, in the event that the 1984 Olympic Games resulted in a surplus.

The 1984 Games ended with a $232.5 million surplus, of which 40% was used to create the LA84 Foundation. The foundation has never strayed from its core mission of improving youth sports in Southern California, through grant making, coach education and educating the public on the role of sport in society.

Grant making took two forms – programs and infrastructure. Most grant making was programmatic. In its first three decades, however, the foundation made $20.4 million in infrastructure grants, benefiting nearly 100 facilities. In recent years, the foundation has made its advocacy and communications efforts more explicit, focusing on the Play Equity Movement to bring the transformational power of sport to all children.

Key learnings and recommendations

The LA84 Foundation, in three-and-a-half decades of operation, has learned three overarching lessons: 1) Play Equity is an ongoing problem in youth sports, 2) the youth sports landscape is constantly changing, and 3) solving problems requires a coordinated effort among many partners from a variety of sectors. To be successful, the LA84 Foundation has had to navigate these issues in a way that accounts for this changing landscape and evolving knowledge.

Encouraging progress has been made on Play Equity. Developments since the foundation began operations in 1985 suggest that we are headed in the right direction.

  • There is a wider range of sports choices for low-income families.
  • Far more girls play sports than in the 1970s.
  • The number and variety of programs for both the intellectually and physically disabled have grown.
  • Coaching education is the norm rather than the exception.
  • There is a body of research that frames sports participation as a key component of positive youth development.

These encouraging developments, though, are threatened by change, as well as the persistence of certain problems.

  • The rise of pay-to-play youth sports in the US has created a youth sports industry that privileges the affluent, and this is reflected in physical-activity rates correlating with family income.
  • Girls still participate in lower numbers than boys.
  • Options for disabled children remain limited.
  • Many policy makers, despite a wealth of research to the contrary, still regard youth sports as a luxury, not as an essential.
  • The Internet, social media, streaming, video games and other aspects of the information revolution provide young people with a growing number of non-sports diversions.

Today, the foundation functions much as an NGO, relying on private/public partnerships and using its platform to advocate for the value of sports.

The foundation provides support to a diverse range of youth sports providers – both public and private – in dozens of sports. Working toward Play Equity requires constant vigilance and the willingness to adjust priorities and tactics, while retaining the goal of providing sports opportunities to everyone, especially those who have historically been excluded.

Pictos_information

 

More information

 

The full case is available in printable version on the members’ portal

In addition to the above description, the PDF version also gathers practical information including internal and external partners involved; finance and cost; use of the olympic brand; human resources and time; and contact details. 

The World Union of Olympic Cities’ team remains at your disposal for any further information and contact’s facilitation at info@olympiccities.org 

Additional resources can be found through the following links:

https://la84.org/

Legacy Governance – Japan Sport Council

Japan Sport Council

  • Olympic City: Tokyo
  • Country: Japan
  • Edition of the Games: 1964 Summer Olympic Games
Since 2003
Japan
©Free Vector Maps

How Legacy Governance Started In Tokyo and Japan

The Japan Sport Council (JSC) is the central organization specialising in sports promotional activities and the maintenance and enhancement of school children’s health. JSC was established based on two major pieces of legislation: the Act on General Rules for Incorporated Administrative Agency (Act No. 103 of 1999) and the Act on the JAPAN SPORT COUNCIL (Act No. 162 of 2002).

JSC offers a holistic and inclusive approach to sport and society. Through its lottery-based financing system, it also proposes a sound business model that can meet the objectives of developing sport practice for both the general population and elite athletes simultaneously. As a multipolar organisation, JSC develops a broad vision and coverage of a wide range of sport-related activities: sport, health culture, research, elite athletes and venues. JSC manages the following branches:

  • Sport facility management: the Japan Sport Council manages and operates venues for various sporting and other types of events, such as the New National Stadium (the former National Stadium served as the main venue for the Tokyo Olympics Games in 1964), Yoyogi 1st Gymnasium, Yoyogi 2nd Gymnasium, Prince Chichibu Memorial Rugby Stadium, Ajinomoto Soccer Field at Nishigaoka).
  • Support of activities for promoting sports in Japan.
  • Research for and performance enhancement support of the international competitiveness of Japanese athletes. The National training Centre (NTC) is a base for top-level athletes to strengthen their abilities and enable them to undergo intensive ongoing training.
  • Reinforcement of the sports-related information analysis system. Japan Institute of Sports Science (JISS) is a major centre for sports sciences, medicine and information.
  • Management of the Japan High Performance Sport Centre (HPSC), which is composed of NTC and JISS, takes a comprehensive and innovative approach to promoting synergies between Olympic and Paralympic Sports.
  • Intelligence functions: Information and International Relations strategy; international collaboration strategy.
  • Management of the JAPAN SPORT NETWORK (JSN), an innovative platform of Japanese local governments.
  • Sport for Development: Operation of the Sport for Tomorrow Consortium since 2014.
  • Raising subsidies for sports promotion, and the operation of the sports promotion lottery.
  • Coverage of Injury and accident through mutual aid benefits and school safety support activities.

Through the promotion of sports and the sound development of people in general, the Japan Sport Council strives to realise healthy and abundant lives, thus contributing to fair and vibrant societies and to a world full of peace and friendship.

Vision

Legacy is…

“Raise the future with the power of sport” is the motto of the JSC corporate vision.

JSC sees the “Power of Sport” as:

  • The mental and physical strength gained by playing and being involved in sports.
  • The power of dreams, administration, and inspiration that top athletes can stir in our hearts.
  • The power of children to challenge towards tomorrow, nurtured through a safe school life.

These strengths help JSC to foster a future filled with unlimited possibilities, one that affects everyone.

Through the “Power of Sport”, JSC will realise a Japan full of vitality,
emotion and power for tomorrow, and will foster an unlimited future together with Japanese citizens.

What’s next?

In the lead-up to the 2020 Tokyo Olympic and Paralympic Games, strategic efforts are being made to strengthen athletes and enhance their performance at both the Olympic and Paralympic Games.

“Beyond the 2020 Games, JSC plans to maximize this unique opportunity to accomplish its missions both nationally and internationally. This organisation aims to develop universal sport for Japan in all its forms and in all sectors. It is therefore intended to last for the long-term.” Takahiro Waku, Sponsoring.fr magazine.

Objectives

Promote a healthy and active lifestyle

Sport is the first way to ensure a healthy and active lifestyle. JSC aims to facilitate access to sport for all people in Japan, from local communities to elite athletes.

In order to promote sports and to enhance and maintain the health of school children, the JSC operates its sports facilities appropriately as well as efficiently; provides necessary assistance for the promotion of sports, covers injury and accidents involving children in the care of schools, conducts research regarding sports and the maintenance and enhancement of children’s health, collects and provides sport-related materials; and contributes to the development of people’s physical and mental health based on the activities mentioned above.

Promote social and constructive behaviour

Linking sport with culture and human values allows us to realise the benefits of sport beyond just sport practice, but as a catalyst for social cohesion.

In this respect, with ‘beyond the promotion of sport,’ JSC also widely encourages sport values and sport culture. JSC aims at creating social cohesion through the concept of “Sports Nation”. Sport is seen as a tool for achieving bigger, more ambitious objectives: the building of trust and bonds between people through sport, allowing people the opportunity to gain courage and to get everyone smiling during the course of their engagement with sport.

In terms of promotion of Sports values, JSC takes responsibility for “ensuring fair and proper implementation of sporting activities”. The Sport Integrity Unit takes action in the areas of anti-doping, harassment, match manipulation, and the promotion of good governance.

In terms of the promotion of Sports culture, JSC manages the Prince Chichibu Memorial Sports Museum and Library, Japan’s only comprehensive sports museum. Located inside the former National Stadium from 1959 until 2014, it was the main venue for the 1964 Olympics Games. Currently it is preparing for relocation due to the construction of the new National Stadium.  It actively contributes to the promotion of sports-related history, knowledge, values, and the collective memories of Japan.

Evaluation

Multiple organisations are predecessors of today’s JSC, including the Japan School Lunch Society (since October 1, 1955), the Japan School Safety Association (established on March 1, 1960) and the National Stadium (established on April 1, 1958). With a wide range of responsibilities over their long histories, these organisations were integrated into the Japan Sport Council on October 1st, 2003 and serve to constitute the business in its current form.

Additionally, in the lead-up to the 2020 Tokyo Olympic and Paralympic Games JSC handles the following responsibilities:

  • Construction of the New National Stadium (reconstruction);
  • Enlargement of the Japan High Performance Sport Centre (HPSC);

Financial Support for the bidding for and organising of the Games.

Key Challenges

Multiple organisations are predecessors of today’s JSC, including the Japan School Lunch Society (since October 1, 1955), the Japan School Safety Association (established on March 1, 1960) and the National Stadium (established on April 1, 1958). With a wide range of responsibilities over their long histories, these organisations were integrated into the Japan Sport Council on October 1st, 2003 and serve to constitute the business in its current form.

Additionally, in the lead-up to the 2020 Tokyo Olympic and Paralympic Games JSC handles the following responsibilities:

  • Construction of the New National Stadium (reconstruction);
  • Enlargement of the Japan High Performance Sport Centre (HPSC);
  • Financial Support for the bidding for and organising of the Games.

Key learnings and recommendations

The JAPAN SPORT NETWORK (JSN)

Responding to the needs of local governments lacking a supporting framework for policy-making processes, JSC established the JAPAN SPORT NETWORK (JSN) in July 2013, an innovation platform for regional sport policy makers, to strengthen cross-sectorial collaboration and achieve the goals of every local government through sports policy.

JAPAN SPORT NETWORK’s main initiatives are the following:

  • DECLARATION of “Power of Sport”: Current signature count as of November 2020: 869 out of 1788 local governments in Japan (48%);
  • TRAIN AND STRENGTHEN THE SKILLS of the sports administrators and heads of Japanese local governments (JSN seminars, innovative college (series), meetings with heads of local government);
  • DEVELOPMENT OF A NEW CROSS-THEME BUSINESS MODEL in collaboration with local governments, the private sector and/or international partners:
  • SPORT x SLEEP

Project name: Active For Sleep (A4S) Project

Organiser: JSN x airweave + Nayoro City, Munakata City, Noboribetsu City, Kashima City, Nomi City, Fukuyama City, Hokkaido Prefecture

  • SPORT x LIBRARY

Project name: SPORT x LIBRARY Project

Organiser: JSN x DNP (Official Printing Sponsor of the Tokyo 1964 Posters)

  • SOCIAL CHANGE THROUGH PARA-SPORT

Project name: Game Changer Project

Organiser: JSN x NOC*NSF + Adachi City, Edogawa ward, Nishi-Tokyo City

  • RECOVERY FROM NATURAL DISASTERS THROUGH SPORT
  • Project 1: Tohoku Great Earthquake 3.11. Project

Organiser: JSN x Brazilian Olympic Committee for Higashi-Matsushima City

  • Project 2: Kumamoto Project (Recovery from the Earthquake)

Organiser: JSN x JRFU (Rugby) for Kumamoto Prefecture

  • Project 3: Fukuoka Genki Project (Heavy rain disaster)

Organiser: JSN x Fukuoka Prefecture for Asakura City

  • SURVEY (thematic questionnaire, annual survey etc.)
  • DATABASE (sport policies / in Japanese only)
  • WEB PLATFORM
  • INFORMATION SERVICES by mail (sharing of latest international, national and regional best practices for strategy making);
  • NEWSLETTER (Insights on Sports policy trends);
  • FACEBOOK GROUP (for members only);
  • PUBLISHING TEXTBOOKS for Japanese sports administrators;
  • NEW ONLINE SEMINARS (in response to COVID-19 driven social changes).

The Japan Sport Network can be contacted at jsnet@jpnsport.go.jp

Pictos_information

 

More information

 

The full case is available in printable version on the members’ portal

In addition to the above description, the PDF version also gathers practical information including internal and external partners involved; finance and cost; use of the olympic brand; human resources and time; and contact details. 

The World Union of Olympic Cities’ team remains at your disposal for any further information and contact’s facilitation at info@olympiccities.org 

Additional resources can be found through the following links:

https://www.jpnsport.go.jp/corp/english/tabid/382/Default.aspx

Legacy Governance – Seoul

Korea Sports Promotion Foundation

  • Olympic City: Seoul
  • Country: Korea
  • Edition of the Games: 1988 Olympic Summer Games
©Free Vector Maps

How legacy Governance Started in Seoul

With “Enjoy Sport, We Support” as a motto, the Korea Sports Promotion Foundation (KSPO) offers a very efficient and unique legacy governance model.

After successfully hosting the Olympic Games, Korea needed a public foundation for two purposes. The first was to commemorate the Seoul Olympic Games and manage Olympic legacy. The second purpose was to provide funds for the development of Korean sports in general by managing the Olympic surplus. In itself, the KSPO is a direct, concrete and lively legacy from the 1988 Olympics.

The KSPO was founded as a public service corporation on April 20, 1989 with authorization from the Minister of Culture, Sports and Tourism in order to commemorate the 1988 Summer Olympics and promote national health through sports. KSPO‘s five main functions are the following: (i) to provide financial support in order to promote national sports, and raise and distribute funds; (ii) to install and support sports facilities and foster the sport industry; (iii) to conduct research in sport science; (iv) to undertake projects commemorating the Seoul 1988 Olympic Games; (v) to support youth-development projects.

As a strong supporter of financial affairs for Korean sports, the KSPO contributes to improving quality of life so that all Korean people can live in harmony through sports and enjoy a healthy life through sports in daily life.

The KSPO is also operating three Olympic sports centres in the Olympic Park, Bundang and Ilsan areas so that citizens can enjoy sports in their daily lives. These centres provide a wide range of facilities and programs for citizens’ systematic health care and sports activities.

Vision

KSPO aims at being a reliable supporter in promoting citizen sports welfare.

Legacy is…
Olympic Legacy is a medium for sports promotion both in Seoul and Korea. In addition, this part of Seoul’s history is an asset for promoting the City itself.

What’s next?
KSPO will do the best to develop the institution into a top-notch public corporation that creates best value. KSPO’s management innovations and endless efforts for changes will endear the corporation to the nations. In addition, KSPO is currently reflecting on how it can further capitalize on the heritage of the park, including making souvenirs using the mascot of the 1988 Games, for which the IOC has the copyrights.

Objectives

Promote a healthy and active lifestyle

Enjoying life through sport is directly related to the individual’s right to happiness. Hence, the KSPO is helping people maintain health and vitality through participation in sports and leisure activities.

KSPO contributes to improving national health and quality of life through the promotion of sports.

One of KSPO’s visions is to be a reliable supporter in promoting citizen sports welfare. Thanks to high quality and accessible sports and welfare centres (three Olympic sports centres), the KSPO aims at facilitating sports practice among the population.

Promote social and constructive behaviour

Playing as a role model, KSPO is fully utilising its existing network to fulfil its vision of social responsibility “Creating social values through sports”. It also aims at building a fair society with shared growth. By doing so, KSPO promotes Olympic values such as respect and friendship and contributes to maintaining the Olympic spirit alive within society. Among others, the KSPO implements projects oriented towards giving hope to uneducated young adults through sports; utilising KSPO infrastructure such as the Olympic Museum, Seoul Olympic Museum of Art, Olympic Youth Hostel, and Korea Institute of Sport Science to provide various sports-related, hands-on job experiences, education on Olympic values, and creativity programs for elementary to high school kids; contributing to local community charity work such as volunteering welfare facilities, giving donations, helping with farm work, and distributing briquettes to solitary elderlies. The Hope Sharing 2nd Round project consists of creating jobs for seniors, providing tutors to low-income classes, supporting camps for the disabled, and providing emergency medical costs.

Promote the city by leveraging its affiliation with the Olympic Movement

One of the initial missions of the KSPO was to commemorate the Seoul Olympic Games and to manage the Olympic Legacy. By valuing and re-using Olympic venues throughout the City, the KSPO contributes to spreading the Olympic history of the City and the Olympic Spirit in Seoul and beyond. Through the promotion of art and culture (Seoul Olympic Museum of Art), the accessibility to sports facilities and accommodation at Olympic Parktel, KSPO anchored the City’s modern activities with its Olympic past.

Evaluation

About 5.23million people visit Seoul Olympic Park every year.

About 0.22million people visit Seoul Olympic Museum every year.

KSPO provides Olympic Values Education Programme to 1,000 students a year.

Key Challenges

Securing financing from sports activities to sports activities
KSPO designed an original model that finances sports through sports. It raises national sports promotional funds from cycle racing, motorboat racing and Sport Toto, and uses them to contribute to enhancing life standards through sports and fitness programmes.

Ethics at the heart of management
KSPO puts enormous effort on making ethical management as part of the daily lives of its employees and partners by improving the quality of service through management innovations and transparent company cultures. To become a trusted partner with collaborating companies and local communities, KSPO puts emphasis on building transparent contract processes and nurturing small and medium sports companies. KSPO makes continuous efforts while working fairly and confidently to become a role model for any public services.

Social responsibility is core to KSPO’s work. KSPO’s LoveShareVolunteers programme plays a central role getting its employees to participate in various volunteer work in local communities, spreading values of sharing and shared growth in order to make the society a better place.

Key learnings and recommendations

Making Citizens Healthy & Korea Energized through Vitalizing Sports For All
For everyone – from children to seniors – to enjoy sports regardless of their age, area, or income, we build various sports facilities such as citizen health centres and open gyms around the neighbourhoods as well as renovate deteriorating public sports facilities.

Free Assessment of Physical Fitness & Exercise Prescription Service
KSPO provides the National Fitness Award program to manage citizens’ health and promote sports participation. Any citizen who is 13 years old or above can visit the Citizen Fitness Assessment Centre (a total of 43 centres around the nation as of 2018) to scientifically assess their own health condition. Fitness professionals will then provide appropriate management plans according to the citizen’s needs. Starting 2016, the National Fitness Award On-Demand Bus and its staff has been on service to provide the same National Fitness Award program to busy individuals such as taxi & bus drivers and office workers.

Pictos_information

 

More information

 

The full case is available in printable version on the members’ portal

In addition to the above description, the PDF version also gathers practical information including internal and external partners involved; finance and cost; use of the olympic brand; human resources and time; and contact details. 

The World Union of Olympic Cities’ team remains at your disposal for any further information and contact’s facilitation at info@olympiccities.org 

Additional resources can be found through the following links:

 

http://www.kspo.or.kr/english/main/main.do

Sustainable Sports and Events (SSE) Toolkit

Vancouver, Canada

Olympic Stadium Amsterdam

Amsterdam, Netherlands

Get Set

Get Set

  • Olympic City: London
  • Country: United Kingdom
  • Edition of the Games: 1908, 1948 & 2012 Olympic Summer Games
Permanent since 2012
Youth

Description of the Project

Get Set is the educational programme developed for the London 2012 Olympic Games.

Originally designed and delivered in the lead up to the 2012 Games, it has now transformed into a fundamental part of the legacy of the event and is aimed at keeping youth engaged with Team GB and Paralympics GB in the lead up to the next Olympics. It simultaneously aims to keep these youths involved in physical activity and educate them on the values that underpin the Olympic and Paralympic movements.

Get Set was originally run by the Local Organising Committee for the London Games. Once the Games finished, this body was dissolved as planned and the operational responsibility for the programme transferred over jointly to the British Olympic Association and the British Paralympic Association.

The Get Set programme is delivered through partner schools and youth groups and is predominantly housed online through the official Get Set website. Through this platform, pupils and schools can access content relating to over 200 different packages relating to sports and physical activity. These can be taken and applied to the classroom, the playground and even outside in the local community.

This online platform is supported by supplementary ad-hoc initiatives namely featured activities and the development of mobile applications. These additional initiatives usually involve partnering with various third parties for support and also ensures that the programme remains relevant and interesting as times change.

The programme has been one of the major success stories of London 2012 with over 24,000 schools and youth engaged on a continuous basis.

Objectives

Promote social and constructive behaviour

The Olympic and Paralympic values are a fundamental component of the Get Set syllabus. The Olympic values of friendship, excellence and respect, and the Paralympic values of inspiration, determination, courage and equality underpin almost every area of course material. This helps to ensure that these values are constantly reinforced in the minds of pupils, as well as distinguishing the content from other physical education programmes.

Promote a healthy and active lifestyle

All of the material and activities associated with the Get Set programme are designed to inspire young people to become more physically active. This approach combines actual physical exercise with cross-curricular modules in health and well-being, personal development and social skills. This holistic view reflects the belief that critical areas such as self-motivation, character building, teamwork and resilience have a profound impact on the health and lifestyle choices of the youth today.

Pictos_evaluation

Evaluation

 

The success of Get Set is evaluated on the basis of in depth research linked to the specific initiatives that make up the programme. This research is performed by the specialised research department of the programme’s delivery agency who report on key impact metrics such as trends in motivation levels, resource usage and engagement levels.

Pictos_key_challenge

Key Challenges

 

Maintaining momentum post-Games

In the first stage of the project’s life, everything was focused on the lead up to London 2012. The magic of the Games helped to generate huge momentum behind the Get Set programme. However, once the Games finished it was a struggle to replicate this. All of a sudden the next Games were very far away both in terms of time and distance and this caused a considerable ebb in the momentum behind the project.

To combat this, the organisers reframed the Get Set programme, keeping all the best parts but shifting the focus away from supporting the local delivery of the Games and towards supporting the national athletes as they prepare to travel to the next Games where they will represent Great Britain abroad.

 

Handing over operational responsibility 

One of the unavoidable realities facing any Local Organizing Committee of an Olympic Games is that they too will come to a close shortly after the Games themselves. This meant that the project had to be handed over to new custodians in the form of the British Olympic and Paralympic Associations. The required knowledge transfer and relationship management as part of this handover and this presented challenges.

Given that the dissolution of the LOCOG was a certainty from the outset, the handover had been well planned. Furthermore, the close ties between the LOCOG and the new team meant that handover was very smooth and actually suited the new frame of the programme in the aftermath of the London Games.

Pictos_recommandation

Key Learnings & Recommendations

 

Build a shared community

Since Get Set first started, youth have become more interconnected with increased access to better technology. This has developed a sharing culture amongst the youth of today and this has been used by the organisers to their advantage. The Get Set website has a social hub section where key learnings and best practices can be shared. During the last quad, initiatives included Google Hangouts with athletes allowing young people to hear from and talk to inspiring role models. The Road to Rio App allowed young people to log their physical activity and share their progress with their peers. This was the first set of a planned series of linked digital initiatives that will further leverage the digital sharing culture to connect with today’s youth.

 

Drive engagement through incentives

Organisers quickly learned that young people are far more responsive and motivated when their work is recognised and rewarded in some way. This has become increasingly incorporated into the Get Set initiatives. The Road to Rio App for example allowed users to earn badges and other exclusive rewards based on reaching milestones in their physical activity log. Such schemes are supported by the involvement of partners who are often keen to provide value-in-kind in the form of rewards as this approach can often closely match their own objectives from a commercial or social point of view.

Pictos_information

 

More information

 

The full case is available in printable version on the members’ portal

In addition to the above description, the PDF version also gathers practical information including internal and external partners involved; finance and cost; use of the olympic brand; human resources and time; and contact details. 

The World Union of Olympic Cities’ team remains at your disposal for any further information and contact’s facilitation at info@olympiccities.org 

Additional resources can be found through the following links:

www.getset.co.uk

Going to the Olympics

Going to the Olympics

Frank Romero "Going to the Olympics"©2017 Mural Conservancy of Los Angeles - Photo: John Humble
  • Olympic City: Los Angeles
  • Country: United States of America
  • Edition of the Games: 1932 & 1984 Olympic Summer Games
Permanent
Locals & Visitors

Description of the Project

Mural Conservancy of Los Angeles 

To mark the hosting of the Summer Olympic Games in 1984, the city of Los Angeles decided to create ten painted murals along the two main highways leading up to the Olympic stadium. This was part of the beginning of a larger artistic movement in Los Angeles. This movement grew quickly to become responsible for the creation of a huge number of similar murals in every corner of the City.

Over the years, many of the murals have fallen into significant disrepair. Rogue artists began to tag unsanctioned graffiti on top of the existing artwork. Many murals were completely covered as a result, resulting in a significant artistic loss for the city.

These developments led to the founding of the Mural Conservancy of Los Angeles (MCLA). The MCLA is a non-profit organisation whose mission is to restore, preserve and document the painted murals that are located at various points around the City. The organisation is composed of city and state officials, artists, public art advocates and restoration specialists.

The MCLA currently operates a restoration project, initially launched to help restore the City’s various murals, with a specific focus on those created for the 1984 Olympics. The project rapidly expanded to other murals in the city and as of today, they have restored and documented hundreds of murals in the greater Los Angeles area.

The success of the MCLA has led to the extensions of their work in the City. The organisation recently collaborated with the organisers of the Special Olympic Games, which took place in Los Angeles in 2015. Three new murals were sanctioned to celebrate the Special Olympic Games while simultaneously commemorating the 1984 Games.

The association has also become increasingly active within local communities, organising various arts workshops in different neighbourhoods throughout the City. This helps to generate public interest and involvement in the creation, maintenance and preservation of the City’s mural artwork.

Objectives

Celebrate Olympism and its values

The narrative backdrop of the Olympic connection with the programme has enabled the City to raise more awareness among its citizens about its projects. This has been particularly important in informing citizens about the hosting of the Special Olympic Games for which three brand new murals were commissioned. Similarly, the Olympic link has been crucial in generating awareness amongst the local population about the educational artistic courses offered by the MCLA. The original murals created in 1984 have inspired many other artistic works that have been developed since to cover similar Olympic themes. The fact that the City’s artists are still influenced by what happened during the Games over 30 years previously are a testimony to the power of the Olympic Spirit.

Promote social and constructive behaviour

Much of the MCLA programme takes place in disadvantaged communities. The creation and restoration of murals in these areas improves the visual landscape of the neighbourhood as well as dispelling the notion within these communities that nobody cares for them. The local population is heavily involved in the project and this helps to engage these citizens, bringing together people from across different backgrounds under a common goal.  The initiative brings a renewed air of positivity and harmony to these disadvantaged neighbourhoods, uniting the community under a shared environment of friendship and respect.

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Evaluation

 

Evaluating an artistic project always includes a more subjective component that makes measurement of the results less easy. Evaluation is based on the number of murals restored. Not only the murals dedicated to the Olympics are concerned. Success includes the spread of the restoration initiative to murals all over the city and beyond the 1984 Olympic ones.

Growing ownership of the local population on this visible and free testimony from the past also contributes to assess the success of the project. The acceleration of the identification, preservation and restoration processes of the murals also show that the people in charge of the project have improved skills and efficiency.

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Key Challenges

 

Selecting the targeted spaces

For the newly commissioned Special Olympics murals, the MCLA originally anticipated that there would be no major challenges in securing their preferred mural sites and finalising arrangements with the relevant property owners. In the end, it took significantly longer than expected to find and secure the walls that matched the desired criteria. This was a direct result of the preferred sites needing to be close to the Special Olympic venues and having optimum visibility. It also took longer than planned to finalise the necessary documentation and to sign the relevant agreements with owners of the properties in question.

This challenge eased as the project aged and grew. The more sites were secured the more skilled the organisers became in finding and finalising them. Similarly, the more agreements that were reached with owners, the easier it was to demonstrate the benefits associated with having the murals in the area.

 

Working with the artists

The MCLA encountered some issues with many of the artists that were initially selected to contribute to the projects. Some artists were not capable of working to the agreed standard and many had to be replaced in the middle of the work being performed. Artists can be very protective of their concepts and designs and trying to adapt these to conditions such as timelines, cost or other factors can generate blockages and barriers.

The MCLA quickly realised that in such instances, it was often easier to drop the existing artist and replace them with a new artist and new concept that would suit the prevailing circumstances. This was usually amicably accepted by both the organisers and the artists in question who prefer not to compromise on their original concept and vision.

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Key Learnings & Recommendations

 

Remain flexible

Given the unforeseen challenges faced by the MCLA, the organisation has had to adapt to numerous new situations over the course of the project thus far. These challenges were far greater than expected and they underlined the importance of staying as nimble and flexible as possible at every stage of the project. The MCLA now regards this flexibility as essential in the completion of all future projects. They devote more time for the initiation phase of their projects and have become more aware that unanticipated time delays are often a reality. They have also moved to allocate a larger portion of the budget for the initiation phase to reflect the fact that many unforeseen issues occur at this point.

 

Take advantage of marketing opportunities

The MCLA works with an expert marketing team to help with the communication of their various projects. The Association members worked closely with this unit and remained heavily involved in the different communication activities driven by the team. This helped to generate significant learning outcomes for many of the MCLA’s own members. Experience in the scheduling of communications and the media, the channels selected and the use of social media, for example has been generated from this partnership than can be carried forward within the MCLA.

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More information

 

The full case is available in printable version on the members’ portal

In addition to the above description, the PDF version also gathers practical information including internal and external partners involved; finance and cost; use of the olympic brand; human resources and time; and contact details. 

The World Union of Olympic Cities’ team remains at your disposal for any further information and contact’s facilitation at info@olympiccities.org 

Additional resources can be found through the following links:

www.muralconservancy.org